Quantcast Secures $27.5 Million for Web Audience Measurement

Authored by Mark Hefflinger on January 4, 2010 - 6:41am.

San Francisco - Quantcast, a provider of Internet audience measurement services, announced on Monday that it has closed a $27.5 million third round of financing, co-led by Cisco (NASD: CSCO) and Polaris Venture Partners.

Previous backers Founders Fund and Revolution Ventures also participated in the round.

Founded in 2006, San Francisco-based Quantcast provides free audience measurement services that monitor more than 10 million Web destinations.

The company said it will use the new funds to support adoption of its Quantcast Media Program, which it says offers "a standardized means to measure, organize, buy and sell real-time audiences, all based on the distinctive characteristics of a marketer's proprietary customer data."

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http://www.quantcast.com