Survey: Moms Sharing Product Opinions via Social Media

Authored by Mark Hefflinger on January 26, 2010 - 11:04am.

San Diego - A recent survey of 1,725 mothers found that 51% share their opinions about products on Facebook, 39% posted reviews on retail sites like Amazon, 28% did so on personal blogs, and another 15% used Twitter.

The survey was conducted by ExpoTV, which recently launched a research service, but also operates a site that lets users upload video reviews of products and services; respondents were culled from visitors to its site.

The survey found that 89% of moms polled were on Facebook, and 46% were on Twitter.

Some 92% of mothers said they trusted consumer descriptions over brand descriptions, and 78% of moms said a video review helped them in a purchasing process.

Half of respondents had uploaded a video to YouTube, Facebook or another site, with 36% reporting having uploaded a video talking about a brand or product.

Almost 90% said they "would" upload a video talking about a brand or product in the future.

Related Links:
http://snipurl.com/u78d7

http://snipurl.com/u789a (USA Today)

http://www.expotv.com