San Francisco - BrightRoll, an online video advertising network, announced on Wednesday that it has raised $10 million in third round financing, led by Scale Venture Partners.

Previous backers True Ventures, Adams Street Capital and KPG Ventures also participated.

San Francisco-based BrightRoll says that three-quarters of the top 100 online media properties in the U.S. use its services.

The company also announced that it has been profitable for "nearly the entire last 12 months," and that its network recently passed Hulu in the number of unique users per month it reaches.

BrightRoll will use the new funds to expand its technology platform, and worldwide advertiser and publisher operations.

Related Links:

http://www.brightroll.com/2010/02/02/brightroll-funding/

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