TiVo: Super Bowl More Engaging than Ads; Doritos is Top Spot

Authored by Mark Hefflinger on February 9, 2010 - 10:30am.

Alviso, Calif. - TiVo (NASD: TIVO) reports that the top five moments during Sunday's Super Bowl broadcast that users of its digital video recorders rewound to watch again were all from the game itself, as opposed to the commercials.

The fourth quarter interception returned for a touchdown by the Saints was the most-rewound moment of the entire broadcast, according to TiVo.

Among the ads, the user-generated Doritos "House Rules" spot was the most-rewound, followed by "You're Not You When You're Hungry" from Snickers, and the Tim Tebow Focus on the Family ad.

The company noted that the bit with David Letterman, Jay Leno and Oprah Winfrey was not included in its commercial category, but would have been the second most-rewound if it had been.

Related Links:
http://snipurl.com/ubj17

http://snipurl.com/ubj0s (Hollywood Reporter)