Shazam to Let Advertisers "Tag" Commercials, Link to Promotions

Authored by Mark Hefflinger on February 17, 2010 - 11:35am.

London - Shazam, a provider of mobile music identification services, on Wednesday announced the launch of a new program that lets brands and broadcasters utilize the Shazam service, now on 50 million mobile phones. The Shazam Audio Recognition Advertising (SARA) program, already used by Dockers in its Super Bowl ad campaign, lets advertisers set up ads which users can "Shazam," and receive special promotions and hidden content via Web links. The company partnered with Augme Mobile to offer SARA in the North American market.

Related Links:
http://snipurl.com/uefay

http://www.augme.com

http://www.shazam.com