Mobile Ad Network Millennial Media Acquires TapMetrics

Authored by Mark Hefflinger on February 23, 2010 - 8:10am.

Baltimore - Three months after announcing a $16 million funding round, Baltimore-based Millennial Media, the developer of an independent mobile advertising network, said on Tuesday that it will acquire TapMetrics, a San Francisco-based mobile analytics firm, focused on application usage and behavior.

Financial terms of the deal were not disclosed.

TapMetrics makes software designed to help developers better manage the sales and revenue of their applications through a simplified dashboard.

"When we raised our growth round of financing in November, we stated that we would make investments to accelerate our growth," said Michael Avon, Millennial's CFO.

"We continue to actively evaluate other potential acquisitions to further expand our business."

TapMetrics will continue to be based in San Francisco.

http://www.tapmetrics.com

Published in DMW Daily, February 23, 2010

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Millennial Media

Submitted by mobiThinking (not verified) on February 25, 2010 - 3:32am.

It’s interesting to see Millennial Media fortifying its position as an independent outfit with rounds of funding and acquisitions such as this, when competitors like Quattro are selling out. If you'd like to know more about Millennial and what they do, there's a full profile with all the stats here: http://mobithinking.com/mobile-ad-network-guide