London - United Business Media (UBM), a publisher of business-to-business publications, announced on Tuesday that it has acquired Game Advertising Online (GAO) for $1 million in cash, and additional performance-related consideration of up to $7 million.
Founded in 2006, GAO is a banner advertising agency working for publishers of online video games that offers a self-service, auction-based system for placement of in-game ads.
GAO says it provides access to 50 million unique users and delivers over 2 billion impressions per month.
The company will be added to UBM’s TechWeb unit.
http://www.unm.com/ubm/media/releases/2010/2010-02-23/
http://www.game-advertising-online.com/
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