CBS Offers $9.99 'March Madness' App With 3G Streaming Video

Authored by Mark Hefflinger on March 8, 2010 - 9:12am.

Los Angeles - CBS (NYSE: CBS) is expected to launch a "March Madness" application for Apple's (NASD: AAPL) iPhone that offers live streaming video of the basketball tournament over a 3G connection.

A free version, sponsored by Microsoft (NASD: MSFT) and also to be made available for BlackBerry (NASD: RIMM), will offer on-demand video highlights, updated scores and news.

The new $9.99 application, developed by CBS Sports Mobile in collaboration with MLB Advanced Media, will include live video in addition to live radio broadcasts from Westwood One, and a variety of 'push' alerts.

CBS Mobile said it will also offer live mobile video of the games to AT&T subscribers to the FLO TV mobile TV service.

http://snipurl.com/upmmo (PaidContent)

http://itunes.apple.com/us/app/cbs-sports-mobile/id356988414?mt=8