Avid Acquires Blue Order

Authored by Mark Hefflinger on March 9, 2010 - 7:26am.

Tewksbury, Mass. - Avid (NASD: AVID), the developer of digital audio and video postproduction technology, announced that it has acquired Blue Order, a product that transforms Avid's production asset management technology into a full media asset management product.

Avid said its Interplay product line now includes a new module, Interplay Media Asset Manager, based on the Blue Order Media Archive product.

The new module enhances content-related workflows by allowing media organizations to collect, index, catalog, manipulate, retrieve and distribute rich media.

Terms of the acquisition were not disclosed.

Related Links:
http://www.avid.com

http://www.blue-order.com