NFL Dumps Sprint for Verizon; Plans Mobile RedZone ChannelAuthored by Mark Hefflinger on March 9, 2010 - 8:38am.
New York
- The National Football League (NFL) announced on Tuesday that it has signed a
new four-year agreement with Verizon Wireless (NYSE: VZ) to handle its mobile services,
replacing former partner Sprint (NYSE: S), which had held the contract for the past five
years. The Wall Street Journal pegged the value of the deal at $720 million.The NFL Mobile service on Verizon will include the NFL Network's RedZone Channel, which for the first time allow fans to view live look-ins of every key play and touchdown from Sunday afternoon games. It will also offer on-demand video of highlights; live audio broadcasts of games; access to fantasy football data; and customizable NFL alerts. While the league had previously been guarded about expanding access to its Sunday broadcast television ratings cash cow, the NFL believes the live mobile video won't affect its audience. "We've been adding this stuff every year for the last three years, and ratings just keep going up," Brian Rolapp, the NFL's vice president for media strategy, told The Journal.
Related Links: http://snipurl.com/uqfpm (WSJ) |
Upcoming DMW Events
September 21, 2010 | NYC nygamesconference.com
October 6-7, 2010 | Los Angeles digitalmusicforum.com
October 27, 2010 | San Francisco digitalmediaconference.com Events Calendar Submit a Speaker To receive event updates & announcements:
Recent comments
NavigationUser loginAds |
Daily Newsletter and NetworkingLatest Top Stories
DMW Widget - Grab it and embed!Latest Briefly Noted
PollOther Ads |
Comments
Bias
Bias Headlining
Post new comment