Report: iPhone App Usage Highest at 9 P.M. Weeknights

Authored by Mark Hefflinger on March 9, 2010 - 10:27am.

Boston - Apple (NASD: AAPL) iPhone owners are most active in using applications at 9 p.m. on weeknights, with nights and weekends serving as peak times of activity, according to a report from mobile analytics firm Localytics, VentureBeat reported.

Boston-based Localytics uses data from the applications whose developers have incorporated its tracking tools.

Tuesday evening was found to be the most active time for iPhone application use, with Localytics noting that this could indicate that users are on them while watching TV.

"It seems people are reaching for their iPhone rather than their laptop," Localytics' Brian Suthoff told VentureBeat.

The firm said its findings indicate that use of the iPhone is "still more personal than professional," but added that iPhone app usage patters may bode well for Apple's forthcoming iPad.

"Heavy weeknight and weekend app usage on the iPhone suggests that consumers are already reaching for devices that are smaller and more convenient than their desktops and laptops to entertain themselves, plan a trip, check sports scores and listen to music," Localytics said in its report.

"If the iPad can build on these usage patterns and help bring more applications to even more people, then Apple might create yet another blockbuster category."

http://snipurl.com/uqh87 (Localytics)