Los Angeles - Movie theater owners are hiking prices for tickets to 3D movies by as much as 26%, in anticipation of the release of Paramount’s kid-friendly "How to Train Your Dragon" tomorrow, Variety reported, citing a report from BTIG analyst Richard Greenfield.
A survey of 10 theaters in different U.S. markets found an average 8.3% price hike for 3D locations, with the average price for an adult 3D ticket rising from $13.60 to $14.73.
The report notes that some theaters in New York and Los Angeles are charging as much as $5 extra for 3D tickets.
http://www.variety.com/article/VR1118016878.html
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