Los Angeles - True to its word, Apple (NASD: AAPL) on Tuesday shut down Lala, the streaming music service it acquired in December, disabling thousands of embedded music players across the Web.
Many had speculated that Apple planned to simultaneously announce the launch of its own cloud-based music streaming service, but at least for now, all Apple has done is shutter the existing Lala service.
The shutdown may have hit influential indie music site Pitchfork the hardest, which had embedded Lala single song and full-album streams alongside countless reviews.
"You can still listen to new music in news, Playlist, and Forkcast via the same players we’ve been using the last few weeks, and we have been adding streams and mp3s of tracks to select album reviews," the site wrote in a post addressing the disappearance of its Lala-based streaming players.
"We’ll have announcements here soon about streaming media on Pitchfork, so stay tuned and thanks for reading."
Pitchfork is currently offering embedded streams through services including YouTube, Yahoo, SoundCloud and others.
http://snipurl.com/wzo2b
(All Things D)
http://pitchfork.com/news/38975-lala-has-shut-down/
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