Social Networking Now Fastest-Growing Mobile Sector

Authored by Mark Hefflinger on June 4, 2010 - 7:36am.

Reston, Va. - Social networking now ranks as the fastest-growing mobile content category, according to a new report from Internet audience measurement firm comScore.

In April, 14.5 million people accessed a social networking app from their mobile devices, up 240% from the prior year.

That topped the growth of apps for news (124%), sports information (113%), bank accounts (113%) and weather (111%).

"Social networking is by far the fastest-growing mobile activity right now," said Mark Donovan, comScore's senior vice president of mobile.

"With 20% of mobile users now accessing social networking sites via their phone, we expect to see both application and browser usage continuing to drive future consumption of social media."

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