Chango Raises $1.4 Million for Search History-based Ads

Authored by Mark Hefflinger on June 30, 2010 - 9:03am.

Toronto - Chango, a developer of online ad technology, announced on Wednesday that it has raised $1.4 million in its first round of funding, from Metamorphic Ventures and 24/7 Real Media co-founder Geoff Judge.

Toronto, Canada-based Chango's ad platform can target ads based on a user's search history.

CEO Chris Sukornyk told TechCrunch that the service just launched in private beta, and is expected to open a self-service option with select advertisers later this month.

The company previously raised $750,000 last year from iNovia Capital and Extreme Venture Partners.

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