Report: China's Baidu Gaining Search Market Share on Google

Authored by Mark Hefflinger on July 27, 2010 - 8:45am.

Boston - Chinese search giant Baidu (NASD: BIDU) is continuing to gain ground on market leaders Google (NASD: GOOG), Yahoo (NASD: YHOO) and Microsoft (NASD: MSFT), according to new research by Boston-based Strategy Analytics.

Capitalizing on Google's retreat from China, Baidu's global revenue market share rose 1.4% to 4.6% in the second quarter.

Google, meanwhile, saw its share dip 1.4% to 69.7%. Both Yahoo (5.4%) and Microsoft (4.8%) remained fairly stagnant.

"Google's dispute with the Chinese government, and subsequent withdrawal from the Chinese market, has given Baidu the advantage of unrivalled growth in the world's largest Internet market," said Jia Wu, an analyst with Strategy Analytics' Digital Consumer Practice.

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