London - Alterian, a provider of customer engagement technology, announced on Wednesday that it has acquired Intrepid, a provider of social media analytics and market research services., for $11 million.

Intrepid counts 40 staff in office in Seattle, London and Vietnam.

"With the explosion of social media, many brands are well aware of the need to harness this exciting new channel as a key and integral part of their marketing mix. However, a large proportion do not yet have the necessary in-house skills to use social media analytics to best effect," said Alterian CEO David Eldridge.

"The addition of Intrepid into the Alterian portfolio gives our partners and customers access to an extremely talented group of people with a deep track record in social media analytics and market research."

Related Links:

http://tinyurl.com/22wyom3

http://www.alterian.com/intrepid