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Warner Bros. CEO: iTunes TV Rentals Too Cheap
/ September 17, 2010 11:33 am

Los Angeles - Warner Bros. (NYSE: TWX) believes that Apple’s (NASD: AAPL) new TV show rental service prices episodes too low and will cannibalize sales of its programs, which is why the company isn’t participating, the Associated Press reported.

Warner Bros. CEO Barry Meyer made those comments on Thursday at an investor conference.

Apple is renting TV episodes for 99 cents each, while permanent downloads of those same episodes sell on iTunes for $2.99 each.

 

 

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