New York - Members of ethnic and racial minority groups are more prevalent owners of smartphones in the U.S., where nearly a third (31%) of all mobile consumers reported owning smartphones in December, according to a report from Nielsen.
Among Asian/Pacific Islanders in the U.S., smartphone penetration is 45% among mobile users, while Hispanics (45%) and African-Americans (33%) were also more likely than White mobile users (27%) to own smartphones.
Although only 42% of White who purchased a mobile phone in the past six months chose a smartphone, that number was 60% among Asians/Pacific Islanders, 56% among Hispanics and 44% among African-Americans.
While choice of smartphone was fairly evenly divided, Nielsen’s report found 36% of Asians/Pacific Islanders chose an Apple iPhone, while 31% of African-Americans favored RIM’s BlackBerry.
http://blog.nielsen.com/nielsenwire/?p=25901
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