Lanham, Md. – Vocus, a developer of web-based marketing and PR software, said it has acquired San Francisco Engine 140, a developer of software designed to help businesses build their brands on Twitter.
Financial terms of the deal were not disclosed.
As part of the acquisition, Engine 140 co-founders You Mon Tsang and Dan Gartung — who also previously co-founded business intelligence software Biz360 — will join Vocus.
Tsang will become senior vice president of products, in the company’s Lanham office, with Gartung joining the company’s development team in San Francisco.
"The Engine 140 technology will be incorporated into our existing social media product to help our customers more easily engage and build influence on Twitter," said Rick Rudman, the president and CEO of Vocus.
Engine 140′s technology is designed to identify industry- or topic-specific influencers, then recommend what, when and with whom to tweet in an effort to best engage them.
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