Lanham, Md. – Vocus, a developer of marketing and public relations software, said it has acquired Oakland, Calif.-based North Social, a developer of Facebook applications designed to help users create, manage and promote their businesses on the popular social network.
Under the deal, Vocus paid $7 million in cash at closing, and could pay up to $18 million more, based on North Social’s performance over the next two years.
"Social media is changing the way consumers evaluate and purchase products and Facebook is becoming an increasingly important channel for organizations to engage consumers and influence this new buying cycle," said Rick Rudman, the president and CEO of Vocus.
North Social offers 19 different Facebook apps delivered through a single self-service subscription, and counts more than 1,300 clients, including Coca-Cola, Sony and Hard Rock Café.
The software allows users set up custom Facebook pages, integrate photos and videos and incorporate feeds from sites like Twitter and Yelp.
The company’s operations and staff will remain in Oakland.
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