Santa Monica, Calif. – Online publisher Demand Media (NYSE: DMD)
announced on Thursday that it has acquired CoverItLive, which provides event
audiences with real-time commentary, reader polling and Q&A capabilities.
Financial terms of the deal were not disclosed.
CoverItLive said its service
counts 60 million unique monthly visitors, 60% of whom reside outside of the
U.S.
The company’s live event platform is used by publishers and brands including
People, TMZ, the Daily Beast, ESPN, Ford and the BBC.
Santa Monica,
Calif.-based Demand, which recently raised $150 million in an IPO, previously
invested in CoverItLive in 2009.
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