Washington – LivingSocial, the social shopping firm that operates its Daily Deals service in more than 200 markets, by midday Friday had raised nearly $2 million to aid relief efforts in Japan through a nationwide matching campaign.
The company sent emails to subscribers on Thursday, offering to match each $5 donation to the American Red Cross.
The organization will use the funds for its Japan Earthquake and Pacific Tsunami fund.
"We talk about the power of the LivingSocial platform for merchants all the time," said CEO Tim O’Shaughnessy.
"We have an opportunity to leverage the power of our 24 million members by matching their contributions to make a difference for those in need in Japan."
The Red Cross has already made a $10 million commitment to the Japanese Red Cross for the response, and expects in the coming weeks to make additional contributions to support humanitarian efforts.