Reston, Va. – E-commerce spending in the U.S. rose 12% last quarter, compared with the year before, marking the sixth straight quarter of positive growth, according to new figures from comScore.
Online retail spending for the period totaled $38 billion, up from $34 billion in the first quarter of 2010.
“Domestic retail e-commerce built on the success of a strong 2010 holiday season with another encouraging quarter here in the first three months of the year,” said Gian Fulgoni, the chairman of comScore.
“Faced with rapidly rising gas prices and stubbornly high unemployment, consumers continued to take advantage of the Internet’s lower prices by shifting their spending from offline retail stores.”
Fulgoni said the growth in e-commerce spending during the first quarter was roughly double that seen in the offline retail segment.
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