Thirty percent of people “strongly distrust” Facebook with their personal data, while 44 percent say they would “never” click on Facebook-sponsored ads, according to a new survey by digital marketing agency Greenlight.
Though half of the survey’s respondents say they use the site – ranking it third in popularity behind Google and YouTube – only 3 percent of them said they regularly click on the site’s ads or sponsored listings.
“Facebook’s popularity doesn’t come as a surprise. However, with over 30 percent of respondents saying they ‘strongly distrust’ Facebook with their personal data, Facebook’s advertising program has an upward struggle,” said Hannah Kimuyu, director of paid media at Greenlight. “Facebook’s advertising program allows brands to connect with more than 800 million potential customers, through targeting their age, gender, location and interests, in other words – personal data.”
This article was also published in Potomac Tech Wire.
Greenlight - Search and Social Media Survey
Photo by Flickr user dkalo/Dimitris Kalogeropoylos, used under Creative Commons license