Google Inc. on Tuesday said it acquired social marketing platform Wildfire Interactive Inc. Co-founders Victoria Ransom and Alain Chuard will continue to lead the team, and Wildfire’s day-to-day operations are not expected to change.
Terms of the deal were not disclosed, but the Wall Street Journal said its sources put the price tag at around $250 million.
“We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing,” Ransom and Chuard blogged. “For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services.”
Wildfire counts Amazon, Unilever, Spotify, Virgin and Gilt Group among its more than 15,000 customers.
“With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services,” Google product management director Jason Miller said on the company’s blog. “We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses.
Wildfire blog – Wildfire is Joining Google!
Google blog – Sparking a better conversation with Wildfire
Wildfire – http://www.wildfireapp.com
Wall Street Journal – Google Acquires Social-Media Ad Firm Wildfire Interactive
New York Times – Google Snaps Up Wildfire