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Nielsen: most U.S. teens’ handsets are smartphones
[with chart showing platform market share]
/ September 10, 2012 9:10 am

Your kids may not be exaggering much when they plead that all of their friends have a smartphone. The majority of U.S. teenagers with a mobile device now own a smartphone, according to Nielsen’s latest mobile phone survey, with teens showing the most dramatic growth of any demographic.

That milestone is reflected in Nielsen’s report that 58 percent of Americans between 13 and 17 years old are smartphone owners, a sharp increase from the 36 percent of smartphone owning teens in July 2011.

It’s not just teens that have reached that tipping point. More than half – 55.5 percent – of all mobile subscribers in the U.S. own smartphone, a significant increase over the 41 percent who did in July 2011.

Young adults remain the most enthusiastic adopters, however, with 74 percent of 25-34 year-old Americans now owning smartphones, up from 59 percent a year ago.

“Among most age groups smartphones represent the majority of U.S. mobile subscribers, but American teens were the age group adopting smartphones the fastest,” said Nielsen analyst Nichole Henderson. “As teens increase in their share of smartphone owners, mobile carriers and manufacturers should consider how to market to this growing group.”

As the chart below shows, Android handsets continue to lead the U.S. smartphone market, followed closely by Apple’s iPhone, among both first-time and repeat smartphone buyers. BlackBerry continued its decline, however, dipping to 8 percent share of the U.S. smartphone market but only 3 percent of recent acquirers.

Related links:

Nielsen blog – Young Adults and Teens Lead Growth Among Smartphone Owners

Photo by Flickr user Eva Rinaldi Celebrity and Live Music Photographer, used under Creative Commons license

 


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