Scopely, the Los Angeles-based developer and publisher of mobile social applications, has secured $8.5 million in seed funding led by Anthem Venture Partners. Other participants include The Chernin Group, Greycroft Venture Partners and New Enterprise Associates (NEA).
At this early stage, the company is best known for the With Buddies franchise of simple multiplayer games and for being co-founded by Eytan Elbaz, who co-created Google’s AdSense; Walter Driver, founder of O Negative Media; and Ankur Bulsara, former chief technology officer of O Negative Media.
Scopely said it will use the additional capital to accelerate growth and expand its product offerings. The company is not sharing information regarding what else it has in the pipeline.
When still in stealth, Scopely built its team of 30 engineers, data scientists and product managers in part by offering unusual incentives like original oil portraits, spear guns, and bundles of cash wrapped in bacon.
“We’re thrilled to be working with such a distinguished group of investors. We are big proponents of the Los Angeles startup ecosystem so it’s great to have investors like Anthem, Greycroft and The Chernin Group who are based in LA and have unique expertise in the digital media space involved,” Driver said.
Scopely said other sources of the funding include former Yahoo CEO Terry Semel; ShoeDazzle and Honest Company founder Brian Lee; Buddy Media CEO Michael Lazerow; LiveRamp CEO/Rapleaf Chairman Auren Hoffman; Red Swan Ventures; Double M Capital Managing Partner Mark Mullen; Amplify Co-Founder/Accel Venture Partner Richard Wolpert; TechStars CEO David Cohen; TechStars NY Managing Director David Tisch; Burstly CEO Evan Rifkin; Sands Capital, Factual CEO Gil Elbaz; and Aydin Senkut’s Felicis Ventures.
Scopely – http://www.scopely.com
Scopely – press release
O Negative Media – http://onegativemedia.com
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