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Study: Ad-supported Internet is $530b of U.S. economy [check out this chart showing job density in top four cities]]
/ October 1, 2012 12:25 pm

New York – Employment in the ad-supported Internet ecosystem doubled over the past four years to 5.1 million, making it one of the most dynamic sectors in the recessionary American economy, according to a study by researchers at the Harvard University Business School, commissioned by the Interactive Advertising Bureau (IAB).

The market sector contributed $530 billion to the U.S. economy last year, close to double 2007 figures, and accounted for 3.7 percent of the U.S. gross domestic product, an uptick from 2.1 percent four years ago, according to IAB. New York, California, Washington, Massachusetts and Illinois are the top five states where companies drive digital industry jobs, the report states.

“The rapid growth of the ad-supported internet has become a major driver in the U.S. economy,” said Randall Rothenberg, president and CEO, IAB. “All this, despite a challenging economic climate. With encouragement from regulators and legislators in Washington, D.C. and other world capitals, there is no doubt that the interactive marketplace will bring an even greater number of jobs into the fold – not only in America, but across the globe – providing strong economic value in the years to come.”

This article was also published in New England Tech Wire.

Related links:

IAB – http://www.iab.net

IAB – press release

Full IAB report – “Economic Value of the Advertising-Supported Internet Ecosystem

Photo by Flickr user photologue_np, used under Creative Commons license


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