Menlo Park, Calif. – GraphDive, the Menlo Park-based developer of a personalization platform designed to give businesses insights into their users’ interests and demographics by analyzing social media activity on sites such as Facebook, LinkedIn and Twitter, said it has raised more than $1 million in new funding.
Crosslink Capital, Correlation Ventures and several angel investors took part in the round, which the company will use to build its team expand its industry-specific product offerings for e-commerce, travel and media.
Founded in 2011, GraphDive has spent the past two years developing its flagship Social API product, which analyzes and draws inferences from virtually all publicly shared social media activity. The platform will be open on an invitation-only basis.
This article was also published in Bay Area Tech Wire.
GraphDive – http://www.graphdive.com
Research Live – GraphDive raises $1m to build-out social insights product