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Five questions with: IAWTV chairman Paul Kontonis
/ November 8, 2012 8:22 am

Paul Kontonis, chairman of the International Academy of Web Television, is building up to the organization’s annual IAWTV Awards at the International CES in January.

He took a break from watching the best online content, created by the most innovative talents in the web TV world, to answer Five Questions.

 

 

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1. How do you define “television” in this multiplatform non-linear world?

Television is episodic video content optimized for viewing on large screen in a lean back experience.

2. What changes (if any) would you like to see in the ratings system?

I would like to see ratings include crowd input as to whether they agree or disagree with the rating segmented by audience type.

3. What online-only programs do you watch, and on what screen?

I watch soccer on my television and short form comedies and movies online.

4. Which of these trends will be the most important, and what are you doing about it: second-screen experiences, dedicated program apps or over-the-top services?

Over-the-top services is the most important trend, because it is the easiest for most people to implement and adds significant value. Second-screen experiences are for early adopters.

5. Which of your projects or initiatives do you want everyone at Future of Television East to be aware of?

IAWTV Awards will be held on January 8, 2013 and from the submissions there have been incredible discoveries.

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Paul Kontonis, chairman of the International Academy of Web Television, will be moderating a Future of Television East panel on November 16 discussing the topic, “Creating Original Video Content for Multiple Platforms.”

Paul Kontonis is the Chairman of the International Academy of Web Television, an organization founded in 2009 and comprising of web television and digital entertainment leaders, and the creators of the annual IAWTV Awards at the International CES.

Paul’s industry leading voice includes his role as the Lead Advisor of Outrigger Media and OpenSlate, the leading platform and content quality score for connecting marketers with native digital video for advertising, Co-Founder of BigScreen LittleScreen and Social Media Week New York Advisor.

As the former Vice President, Group Director, Brand Content for The Third Act, at Digitas, Paul helped establish the Digital Content NewFronts as the premier marketplace for connecting brands with original digital content opportunities and has executive produced dozens of web series including successful branded entertainment for Global 100 brands.


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