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Disney Movies Online lowers its curtain
/ November 20, 2012 12:52 am

Disney Movies Online, the family entertainment company’s digital movie locker service, announced it is closing on December 31.

Members could buy or rent movies from the Disney and Pixar library, and then stream them to watch on their computers – but only on their computers. The service was incompatible with game consoles and OTT boxes like Boxee or Roku, and movies could not be downloaded.

Disney released a statement acknowledging the service was not successful: “Disney Movies Online does not have the flexibility that many users today demand. We made a business decision to close the service until we are able to provide the greatest value and experience to our customers.”

It’s unlikely that Disney will join the UltraViolet corsortium, the cloud service designed to encourage movie ownership in preference to rental and whose participants include all of the other major Hollywood studios. Disney intends to continue developing its own cloud service using its proprietary KeyChest technology.

Existing Disney Movies Online customers can request a refund for movie purchases. Many of the streamed movies on Disney Movies Online were acquired by entering the “Magic Code” included with Disney Combo pack sell-through DVDs, and those digital copies can be transferred for PC viewing using either iTunes or Windows Media Player.

Related links:

Disney Movies Online – http://www.disneymoviesonline

Disney Movies Online – closure notice

Los Angeles Times – Disney to close its online movie service

Associated Press – Disney to shutter online movie store, website

 

 


3 Comments

  • might be appropriate to inform the readership that nobody was using the service.

    • I assumed that was obvious from saying that it failed and was closing down. But you’re right, Robert – that doesn’t necessarily mean nobody was using it. And you’re also correct that it barely had any users.
      – Chris

  • Not sure if you are on the right foot here…I would expect disney to move quickly and directly to the UV resource just as you said…”ALL OTHER MAJOR STUDIOS” are already there. Disney will just be ariving to the party late, just as they have with everything else.

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