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Redbox Instant subscription service set for Dec. launch
/ November 30, 2012 8:35 am

Shortly after Redbox began offering tickets to live events at its iconic kiosks, details have emerged about its digital subscription service, Redbox Instant by Verizon.

The joint venture looks set to launch before the end of the year, according to an exclusive report by Janko Roettgers in GigaOm, and will have apps for Android, iOS and Xbox 360. December 17 is the target date.

Pricing is $6 a month for unlimited access to Rebox Instant’s library on up to five registered devices. An additional $2 a month adds four physical product rentals per month from the kiosks.

Customers also have the option to rent or buy digital titles on demand, with prices starting at 99 cents.

Verizon and Redbox announced their partnership in February; Verizon has a controlling share of 65 percent.

Redbox Instant is very likely to have a more limited catalog than its comptitors like Netflix and Amazon Instant, but it does have a physical presence of 42,400 kiosks across 34,600 nationwide locations already familiar to consumers, like some Walgreens, Walmarts, McDonald’s and grocery stores.

Related links:

GigaOm – Scoop: Key pricing and launch details of Redbox Instant revealed

Redbox – live event tickets press release

Photo by Flickr user beelerspace, used under Creative Commons license


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