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Last.fm founders’ Lumi shines a private light on web personalization
/ December 4, 2012 8:52 am

Last.fm co-founders Felix Miller and Martin Stiksel have resurfaced with Lumi, a company that intends to apply the music service’s individualized discovery concepts to everything on the web.

Striking a balance between personalization and being invasive, based on the site’s privacy statement, Lumi promises to keep the user’s browsing habits sacrosanct and to use information on an anonymized basis. Users can “star” their favorites and share discoveries if they want to, and – unlike the leaders in social media – people can completely erase their account and history any time they want.

Lumi has not disclosed any outside funding, but the $280 million Miller and Stiksel received from selling Last.fm to CBS in 2007 may well have been sufficient to keep the small entrepeneureal team going since the co-founders resigned in 2009.

Lumi users do whatever they normally do online, with the service’s browser plugin recording their activity. The service aggregates this data from all of its users and – just like the popular “scrobbling” feature of Last.fm – makes individualized recommendations.

Related links:

Lumi – https://lumi.do

Lumi blog – A Message from the Founders

The Next Web – Everything is il-Lumi-nated: Last.fm co-founders launch content discovery service Lumi

GigaOm – What the Last.fm founders did next: scrobble the web

Mashable – Last.fm Founders Are Back for an Encore

 


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