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Gravy raises $3m to find events based on moods
/ December 13, 2012 9:57 am

Leesburg, Va. – Gravy, the Leesburg-based developer of a mobile app designed to find events based on a user’s mood, said on Thursday it has raised an additional $3 million in funding, led by Piedmont Investment Advisors.

The company, formerly known as timeRAZOR, initially had raised $3.4 million in February, and now has landed a total of $6.4 million since its inception.

Gravy, which said it has delivered more than 20 million event discoveries to users of its app last month, said it will use the proceeds to develop new product features and technology enhancements.

The free app, available for iOS and Android devices, lets users select what type of mood they are in – such as “Playtime,” “Classy” and “Lively”  – then presents related event options, like museum openings and happy hours.

Brands including L’Oreal, Universal Pictures, GAP, Eddie Bauer, Motley Crue, AEG, Eleven Seven Music and CBRE also use the app to highlight marketing events.

“Gravy is all the good stuff going on near and around you that, more often than not, you don’t know about or is hard to find,” said Jeff White, founder and CEO at Gravy. “Our mission is to make it easier to discover what’s going on around you everyday. Whether it’s looking for something to do that fits your mood or staying alerted to certain types of activities you don’t want to miss – we make it happen.”

This article was also published in Potomac Tech Wire.

Related links:

Gravy – http://app.net/gravy

Gravy – press release

 


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