Arbitron today announced Sean Creamer has been promoted to president and CEO of the media measuring and marketing research firm, effective January 1. He succeeds William Kerr, who will continue to serve on the board of directors and has said he intends to retire. Creamer was named to the board in August of 2012.
Arbitron has been expanding its capabilities into mobile and other audiences, beyond the radio and television ratings for which it is best known.
Creamer most recently was Arbitron’s executive vice president and chief operating officer, having previously been chief financial officer of the company he joined in 2005.
Philip Guarascio, chairman of Arbitron’s board of directors, issued a statement: “The Board of Directors and I are very pleased to welcome Sean as president and CEO of Arbitron. Sean is a seasoned media and marketing executive with years of leadership experience at Arbitron. We would like to thank Bill Kerr on behalf of everyone at Arbitron for his many contributions to the company as president and CEO.”
Arbitron – http://www.arbitron.com
Arbotron – press release