Stipple, which enables monetizable interactive tagging on photos, has raised an additional $3 million of funding from Sands Capital. Combined with previous investments from the likes of Kleiner Perkins Caufield & Byers (KPCB), Floodgate, Relevance Capital and Justin Timberlake, this brings the company’s total raised to just over $10 million.
Photos that have been “Stipple’d” retain their tags if they’re shared online, a particularly useful trait for Zappos, Nike, L’Oreal and other brands. The company recently announced it is integrated into Twitter, which is worth mentioning since other photo services are no longer supported.The tags aren’t just for identification – they can trigger pop-ups that: include clickable links; display information like pricing, dimensions or alternative colors; show maps; play audio or video; and other interactive elements.
The video below gives an overview of how Stipple works.
Stipple’s network and developers using its API earn affiliate and advertising revenue, along with data regarding image popularity and related activity.
The company said it will tag more than 80 million images in December, up from 12 million in November.
Stipple – https://stipple.com
Stipple – press release
Vator News – Stipple raises $3 million from Sands Capital
BetaKit – Stipple Adds Twitter Integration To Add Interactive Image Tags To Tweeted Photos
All Things D – With $3 Million More in Funding, Stipple Aims to Tag the Visual Web