Pepsi announced today that it has again partnered with Youku Tudou Inc. (NYSE: YOKU), China’s leading Internet television company, on a multi-faceted web movie campaign called “Bring Love Home.” The 30-minute web movie premiered yesterday simultaneously on Youku.com, Tudou.com, and in a Beijing theater packed with Pepsi celebrities. According to a release put out by Pepsi: “Pepsi’s campaign marks the latest and the most elaborate attempt by a major brand to create themed content targeting China’s massive and growing audience. Prior successful campaigns from brands like General Motors and Yili have earned more than 100 million views and upwards of 100,000 comments. Pepsi’s 2012 campaign of the same title involved a web movie released on Youku and a call for Youku users to upload videos expressing their wishes for their family members. Prior to the movie premiere, the campaign successfully generated thousands of uploads, and by the end, the web movie had more than 100 million views.” Read more.
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