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MediaMath Acquires Akamai’s Advertising Data Unit
/ January 24, 2013 1:28 pm

 

MediaMath, a digital media-buying platform, has agreed to acquire the Advertising Decision Solutions (ADS) data cooperative from Akamai Technologies. As part of the agreement, MediaMath will acquire substantially all of the assets of the business unit, and will integrate the Akamai ADS team into its workforce. The companies have also signed a multi-year relationship whereby MediaMath will have exclusive rights to use Akamai’s pixel-free technology for within digital advertising and marketing applications. Financial terms of the deal were not disclosed.

 


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