Twitter said it will acquire San Francisco-based startup Namo Media, a creator of tools designed to let developers add native ads to mobile apps. TechCrunch pegged the value of the deal at around $50 million. The company said the deal builds on last October’s acquisition of MoPub. “We believe strongly that all app developers large and small should be able to monetize their applications without sacrificing the user experience,” wrote Kevin Weil, Twitter’s vice president of product, in a blog post. “In our conversations with the Namo Media team, it became clear we share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers and users.” Namo counts Google Ventures, Andreessen Horowitz, Betaworks, Trinity Ventures and Susa Ventures among its investors. Read more
Namo Media Blog – We are excited to announce that Twitter is acquiring Namo Media!