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Viacom Optimizes TV Buys with Vantage Data Targeting
/ April 29, 2015 3:12 pm

viacom.lAdAge reports “While early discussions in and around the pre-upfront silly season have been dominated by breathless encomiums to data and all its multivalent wonders, very few networks are prepared to start trading against their advanced metrics. The Viacom Media Networks group looks like one notable exception.” Read more

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