Archive for category: marketing

Double Vision: Media Monetization Through Second Screen
/ June 17, 2015 11:00 am
Double Vision: Media Monetization Through Second Screen

Would you be able to survive a night with The Walking Dead? Do you think your favorite celebrity could? You can find out by hooking up to Story Sync, a second screen app that lets viewers interact with the show on their tablet while watching it on TV. Story Sync also tells viewers which character they most resemble, and its “WatchWith” feature gives them the opportunity to share the experience with celebrity participants. Read More

Marissa Mayer on coding, acqui-hiring, and whether Yahoo is a media company
/ June 16, 2015 12:28 pm
Marissa Mayer on coding, acqui-hiring, and whether Yahoo is a media company

VentureBeat reports "Like a coder, Yahoo chief executive Marissa Mayer sees her company as a massive design and engineering problem. That’s not too surprising for someone who studied computer science and spent years working on products at Google earlier in her career.". Read More

Internet-Plus Poised To Transform China’s Film Business Models
/ June 15, 2015 12:43 pm
Internet-Plus Poised To Transform China’s Film Business Models

Variety reports "At a high-powered seminar on Sunday at the Shanghai film festival, the plutocrat bosses of Bona Film Group and Enlight Media lifted the curtain on new slates of local pictures that each number more than 20, and are fuelled by big data, Internet-generated intellectual property and new media marketing.". Read More

Fox Yanks ‘Fantastic Four’ Films from iTunes, Amazon Before Reboot Release
/ June 9, 2015 1:09 pm
Fox Yanks ‘Fantastic Four’ Films from iTunes, Amazon Before Reboot Release

The Hollywood Reporter reports "A source close to the situation tells The Hollywood Reporter, the older titles have been removed from digital platforms ahead of the release of the new film, so as not to distract from promotion of the rebooted franchise, which is seeking to establish a different tone than the previous releases. The source says the older titles might cause confusion in the marketplace.". Read More

Oculus Announces ‘Henry,’ Its Second Virtual Reality Movie
/ June 2, 2015 11:20 am
Oculus Announces ‘Henry,’ Its Second Virtual Reality Movie

Variety reports "Facebook-owned Oculus announced its second animated movie Tuesday. “Henry,” which is being described as “a heartwarming comedy about a loveable hedgehog,” will be first shown at a premiere event on July 28, and eventually become available free of charge to consumers buying an Oculus headset once those go on sale early next year.". Read More

Mashable Taps Reality TV Veteran to Head Video Division
/ June 1, 2015 5:51 pm
Mashable Taps Reality TV Veteran to Head Video Division

The Hollywood Reporter reports "Eric Korsh joins the media company known for its tech and social media coverage as director of Mashable Studios, where he will oversee the development and creation of video programming and branded entertainment.Korsh most recently served as a senior vp at marketing agency DigitasLBi and was formerly chief operating officer of Scout Productions, producers of Queer Eye for the Straight Guy and and other reality series.". Read More

Google Play Tries to Woo Parents With New Family Features
/ May 29, 2015 1:00 pm
Google Play Tries to Woo Parents With New Family Features

Variety reports "Google wants to make it easier for parents and their kids to find appropriate content on Google Play: The company is adding special family sections to the apps, games and movies and TV sections of its digital storefront, and also broken out children’s books in a new section of Goole Play Books.". Read More

Get Adobe Flash player