Archive for category: marketing

Why brands bypass agencies to go directly to production companies
/ May 11, 2015 11:35 am
Why brands bypass agencies to go directly to production companies

DigiDay reports "Liya Sharif, who heads global brand strategy at Qualcomm, said that while agencies are still very much part of her portfolio, there is something unique about working directly with companies like 1stAveMachine. “We get time to be creative and have an ability to direct the work,” she said. “They also bring to the table an expertise level that traditional agencies may not be staffed up for.” In those cases, the agency is going to outsource it to production shops anyway, said Sharif. So why not do it themselves?". Read More

How Elite Daily is building a millennial video strategy
/ May 11, 2015 11:17 am
How Elite Daily is building a millennial video strategy

DigiDay reports "The millennial-aimed publisher, which was acquired by Daily Mail’s parent company DMG Media in January, doubled its video team from eight to 16 full-time employees last month. It boasts a respectable 10 million monthly views per month on YouTube and is focusing heavily on Facebook, where it sees the majority of its traffic originate and has published some videos that crack 1 million views." . Read More

Comcast Hires SS+K to Help Bridge the Digital Divide
/ May 11, 2015 11:08 am
Comcast Hires SS+K to Help Bridge the Digital Divide

AdWeek reports "Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies broadband Internet access to low-income families. The New York shop landed the assignment after a pitch against two other undisclosed agencies.". Read More

Facebook Launches In-App Purchase Install Ads
/ May 8, 2015 11:22 am
Facebook Launches In-App Purchase Install Ads

TechCrunch reports "Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps.". Read More

Marketers React to Mobile Viewability Criteria, as Challenges Loom
/ May 8, 2015 11:20 am
Marketers React to Mobile Viewability Criteria, as Challenges Loom

AdWeek reports "Earlier this week, the Media Ratings Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets." . Read More

This Ad Network Says Mobile Sales Growth Is Over for Now
/ May 7, 2015 11:43 am
This Ad Network Says Mobile Sales Growth Is Over for Now

AdWeek reports "After two years of explosive growth in the mobile advertising space, there's at least one sales-side player experiencing a slowdown." . Read More

Viacom Optimizes TV Buys with Vantage Data Targeting
/ April 29, 2015 3:12 pm
Viacom Optimizes TV Buys with Vantage Data Targeting

AdAge reports "While early discussions in and around the pre-upfront silly season have been dominated by breathless encomiums to data and all its multivalent wonders, very few networks are prepared to start trading against their advanced metrics. The Viacom Media Networks group looks like one notable exception." . Read More

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