Archive for category: marketing

Ad Optimization Startup Boost Media Raises $19 Million More
/ November 19, 2014 9:07 am
Ad Optimization Startup Boost Media Raises $19 Million More

TechCrunch reports “Boost Media announced earlier today that it has raised $19 million in Series C funding.”. Read More

‘Avengers: Age of Ultron’ Extended Trailer is actually just a Samsung ad
/ November 13, 2014 11:33 am
‘Avengers: Age of Ultron’ Extended Trailer is actually just a Samsung ad

Mashable reports “An extended cut of the Avengers: Age of Ultron trailer was released Wednesday, though even to call it "extended" is a stretch — seeing as it was really just an ad for Samsung.” . Read More

Yahoo, AT&T Put Ads On Target
/ November 12, 2014 8:55 am
Yahoo, AT&T Put Ads On Target

Broadcasting & Cable reports "AT&T AdWorks and Yahoo said a targeted TV ad campaign that tapped into AT&T AdWorks TV Blueprint platform helped Yahoo reach 20% more of its desired audience." . Read More

Israel’s Wix has bought an ad in the Super Bowl
/ November 12, 2014 8:55 am
Israel’s Wix has bought an ad in the Super Bowl

Mashable reports "Wix, the Israeli maker of tools for creating web sites, will attempt to raise its low profile among U.S. consumers with a Super Bowl ad buy." . Read More

Drawbridge Now Supports Connected TVs with Its Cross-Device Ad Targeting
/ November 10, 2014 12:03 pm
Drawbridge Now Supports Connected TVs with Its Cross-Device Ad Targeting

TechCrunch reports “Ad tech startup Drawbridge has been talking about its vision for targeting users across devices for a couple of years, but now it’s adding another device to the mix — Internet-connected TVs.”. Read More

FarmVille Co-Creators Launch Toro to Aid Developers Market Their Apps on Facebook
/ November 6, 2014 1:07 pm
FarmVille Co-Creators Launch Toro to Aid Developers Market Their Apps on Facebook

TechCrunch reports “Two creators of Zynga’s social gaming hit FarmVille are launching a new app-marketing product today called Toro.” . Read More

AKQA named top agency at 2014 Digiday Awards
/ November 6, 2014 1:07 pm
AKQA named top agency at 2014 Digiday Awards

Digiday reports “AKQA, Netflix and Bloomberg Media were awarded tonight at the 2014 Digiday Awards, honoring overall excellence and breakthrough achievement in digital media, marketing and advertising.” . Read More

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