Archive for category: marketing

Apple Redesign Mobile Ads with Retargeting Options
/ October 16, 2014 11:36 am
Apple Redesign Mobile Ads with Retargeting Options

Digiday reports “Apple’s release of its new mobile operating system last month came with an overlooked gift for marketers: the ability to retarget ads based on users’ in-app browsing behaviors.”. Read More

Overstock Launches T-Commerce Campaign
/ October 9, 2014 12:11 pm
Overstock Launches T-Commerce Campaign

Broadcasting & Cable reports “Delivery Agent said it has won a deal to enable Overstock to sell products to consumers directly via connected TVs using its Shop TV t-commerce platform.” . Read More

RNTS Media Acquires Fyber for $190 Million to Create a Global Mobile Advertising Technology Company
/ October 8, 2014 12:13 pm
RNTS Media Acquires Fyber for $190 Million to Create a Global Mobile Advertising Technology Company

VentureBeat reports “RNTS Media has acquired Berlin-based Fyber for $190 million in a bid to create a global mobile advertising technology company.” . Read More

Mobile Marketing Firm Appboy Raises $15 Million
/ October 2, 2014 1:28 pm
Mobile Marketing Firm Appboy Raises $15 Million

Re/code reports “Appboy, a company whose technology helps businesses retain the customers they attract through mobile apps, has raised $15 million in Series B funding.” . Read More

Qubit Raises $26 Million to Develop Its Ecommerce Personalization Platform
/ September 29, 2014 11:37 am
Qubit Raises $26 Million to Develop Its Ecommerce Personalization Platform

TechCrunch reports “Big-data ecommerce analytics startup Qubit, which provides online retailers and their marketers with tools to optimize sales by conducting A/B testing and personalizing the content each user sees, has announced a $26 million Series B round of funding, led by Accel Parters.” . Read More

Sendwithus Raises $2.3 Million to Help Marketers Optimize Their Emails
/ September 26, 2014 11:25 am
Sendwithus Raises $2.3 Million to Help Marketers Optimize Their Emails

TechCrunch reports “Email marketing startup Sendwithus is announcing that it has raised $2.3 million in additional seed funding.” . Read More

Social Platform Hootsuite Adds $60 Million to Its Coffers, Acquires Zeetl to Integrate Voice
/ September 26, 2014 11:25 am
Social Platform Hootsuite Adds $60 Million to Its Coffers, Acquires Zeetl to Integrate Voice

TechCrunch reports “Hootsuite, a platform that lets businesses and individuals monitor and manage social media interactions across some 35 different social networks, is stepping up its game with yet more funding and another acquisition.” . Read More

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