Archive for category: marketing

Cisco Backs Video Ad Startup Innovid In New $10M Round
/ March 27, 2015 10:59 am
Cisco Backs Video Ad Startup Innovid In New $10M Round

TechCrunch reports "Innovid, a startup that helps advertisers create, target, and measure video ad campaigns, is announcing that it has raised $10 million in new funding." . Read More

App Marketing: the crucial line item too many app developers miss
/ March 26, 2015 1:42 pm
App Marketing: the crucial line item too many app developers miss

VentureBeat reports "You’re developing what you hope will be a killer utility app or mobile game, you’re past proof of concept, you’re gotten some serious investment dollars, tested, tested, and retested, and are ready to launch. The one thing you may have overlooked? How you’re going to market the damn thing." . Read More

Are publishers ready for Google’s ‘mobile-friendly’ rankings?
/ March 25, 2015 1:10 pm
Are publishers ready for Google’s ‘mobile-friendly’ rankings?

Digiday reports "Google’s “mobilegeddon” is coming, and not all publishers are going to be prepared." . Read More

Mike Rosen Gains Broader Duties At NBCU Ad Sales
/ March 25, 2015 1:10 pm
Mike Rosen Gains Broader Duties At NBCU Ad Sales

Variety reports "Madison Avenue veteran Mike Rosen is getting broader duties at NBCUniversal, where he will start overseeing ad sales for the company’s news programs in addition to its Spanish-language properties." . Read More

Twitter is now testing autoplay videos in news feeds
/ March 25, 2015 1:10 pm
Twitter is now testing autoplay videos in news feeds

Mashable reports "Following in the footsteps of Facebook, Twitter is now testing autoplay videos in user news feeds." . Read More

MetLife Wants a New Lead Creative Agency to Reinvent Its ‘Slow and Steady’ Brand
/ March 25, 2015 1:10 pm
MetLife Wants a New Lead Creative Agency to Reinvent Its ‘Slow and Steady’ Brand

AdWeek reports "MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow and steady, U.S.-focused life insurer to a top-tier global, diversified financial services company." . Read More

Facebook wants its audience data to replace the cookie
/ March 25, 2015 1:10 pm
Facebook wants its audience data to replace the cookie

Digiday reports "Internet advertising is an industry built in large part on the back of the humble cookie, but that’s under threat as people move to mobile and the cookie’s flaws become more prominent. Facebook has a clear answer for a replacement: its trove of audience data.". Read More

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