Archive for category: marketing

AppsFlyer Surpasses 1.8 Billion a Year Mobile App Install run rate, launches Agency Product
/ June 13, 2014 2:46 pm
AppsFlyer Surpasses 1.8 Billion a Year Mobile App Install run rate, launches Agency Product

VentureBeat reports that mobile user-acquisition company AppsFlyer, which is now at a $500 million annual ad spend run-rate and tracking to deliver nearly 2 billion app installs annually, stated a new agency product today. AppsFlyer collects over 450 advertisement partners, including names like Chartboost, AdColony, Google, Facebook, and Opera, to bring traffic for its clients. . Read More

Nimbit Launches New Research-Based DIY Music Marketing and Sales Platform
/ June 6, 2014 5:09 pm
Nimbit Launches New Research-Based DIY Music Marketing and Sales Platform

Hypebot reports that PreSonus launched a new and improved Nimbit this week. Nimbit is a service that offers music marketing and sales gears for DIY musicians. It is a free service that comprises a number of best options and the new form looks complete. Read More

NextPrinciples Introduces New Social Media Marketing Automation System
/ June 5, 2014 4:55 pm
NextPrinciples Introduces New Social Media Marketing Automation System

VentureBeat reports that Startup NextPrinciples is introducing an enterprise-focused social media marketing automation system today. The company states it adds elements of automation, social, demand generation and CRM in one tool. . Read More

Elasticsearch Raises $70 Million in Third Round
/ June 5, 2014 4:35 pm
Elasticsearch Raises $70 Million in Third Round

Elasticsearch, the Los Altos- and Netherlands-based developer of a real-time search and analytics platform, said on Thursday it has raised $70 million in its third round of funding, led by New Enterprise Associates (NEA). Benchmark Capital and Index Ventures also took part in the round, which increases the company's total funding to $104 million over the past year and a half. . Read More

Edison Ventures Invests $10 Million in Offerpop
/ June 3, 2014 12:20 pm
Edison Ventures Invests $10 Million in Offerpop

Edison Ventures, a New Jersey-based venture capital firm with an office in McLean, said on Tuesday it has invested $10 million in New York-based Offerpop, a developer of social marketing, data insight and analytics software for brands and marketers. The investment led the company's $15 million third round, which also included CommonAngels, Hearst Ventures, Salesforce.com and Windcrest Partners. . Read More

MediaMath Raises Over $175 Million
/ June 3, 2014 9:57 am
MediaMath Raises Over $175 Million

MediaMath, the creator of the TerminalOne Marketing Operating Systemâ„¢ for digital marketers, today announced a $73.5 million Series C financing round, led by Boston-based growth equity firm Spring Lake Equity Partners, formerly the private equity arm of Tudor Investment Corporation. In addition to the Series C financing, MediaMath increased its debt facility to $105 million, for a total funding of more than $175 million. Read More

Lionbridge Acquires Costa Rican Digital Marketing Agency
/ May 16, 2014 4:45 pm
Lionbridge Acquires Costa Rican Digital Marketing Agency

Lionbridge Technologies, a Waltham-based firm that helps businesses market their products and services to customers in different world regional markets, announced on Friday it has acquired Darwin Zone, a digital market agency based in Latin America, for $2.4 million. . Read More

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