Archive for category: marketing

Velti Selects Winning Bidder for Sale of Mobile Marketing Business
/ December 17, 2013 3:25 pm
Velti Selects Winning Bidder for Sale of Mobile Marketing Business

Velti, an Irish developer of mobile marketing and advertising technology with U.S. headquarters in San Francisco, said on Tuesday that GSO Capital Partners submitted the lone qualified bid for its mobile marketing business in a bankruptcy auction. The bid now will be presented to the U.S. Bankruptcy Court for approval. A hearing is scheduled for Dec. 20. . Read More

Cobrain Comes Out of Stealth; Founded by Rob McGovern
/ December 12, 2013 5:16 pm
Cobrain Comes Out of Stealth; Founded by Rob McGovern

Entrepreneur Rob McGovern, the founder of CareerBuilder.com and JobFox.com, has launched a new company in Bethesda -- called Cobrain -- that uses data analytics and advanced algorithms to match consumers with items they might be interested in purchasing. The company, which has been operating in stealth mode, is primarily self-funded by McGovern, who led CareerBuilder to an initial public offering in 1999. . Read More

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Company Management Leads Buyout of Marlborough Software
/ December 10, 2013 4:50 pm
Company Management Leads Buyout of Marlborough Software

Marlborough Software, a provider of targeted brand marketing software, announced that its management team has led a buyout of the company, which has been renamed Pageflex. The deal was priced at $0.09 per share for the company, which was traded on the over-the-counter market, but will now cease to do so. Pageflex's products help companies to communicate their marketing messages more effectively. Read More

DataSift Raises $42 Million for Social Data Platform
/ December 4, 2013 5:14 pm
DataSift Raises $42 Million for Social Data Platform

VentureBeat reports that DataSift has raised $42 million. DataSift’s flagship platform allows businesses and other organizations to extract data from popular social networking sites. Using the data, the company provides interpretations to users, and helps them build opinions about their company’s public message. . Read More

$TWTR Opens Trading on NYSE
/ November 7, 2013 8:46 am
$TWTR Opens Trading on NYSE

Twitter’s stock opened trading as ticker symbol TWTR on the New York Stock Exchange (NYSE) on Thursday with shares priced at $45.10 by midmorning, up 73 percent from its initial price of $26, according to the New York Times. The initial share price of $26 gave the social media company a market value of $18.1 billion. . Read More

Neustar Acquires San Mateo-Based Aggregate Knowledge for $119M
/ October 31, 2013 5:56 pm
Neustar Acquires San Mateo-Based Aggregate Knowledge for $119M

Neustar, a Virginia-based provider of information and analysis to the communications services, financial services, retail and media and advertising sectors, said it has acquired San Mateo-based Aggregate Knowledge, developer of a platform designed to help advertisers and marketers better target customers. The purchase price was $119 million, according to multiple sources. . Read More

Mobiquity Raises $1.6 Million in Venture Capital
/ October 17, 2013 3:44 pm
Mobiquity Raises $1.6 Million in Venture Capital

Mobiquity, a Wellesley-based provider of mobile marketing services, has raised $1.6 million of additional venture capital, according to a new filing by the company with the Securities and Exchange Commission. Earlier this month, Mobiquity announced it acquired Xaton, a web and mobile development company based in Amsterdam, for an undisclosed price. Read More

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