Archive for category: marketing

Marketers: Don’t Let Your Digital Ads be Like ‘Groundhog Day’
/ February 2, 2015 12:10 pm
Marketers: Don’t Let Your Digital Ads be Like ‘Groundhog Day’

Advertising Age reports "Happy Groundhog Day. Later today, the famous groundhog "Punxsutawney Phil" will tell Pennsylvania citizens whether spring is coming early, or if they are in for six more weeks of winter.". Read More

Here’s Vessel’s plan to make ‘beautiful’ mobile ads
/ February 2, 2015 12:10 pm
Here’s Vessel’s plan to make ‘beautiful’ mobile ads

Digiday reports "Most entrepreneurs building media platforms tend to scale first, monetize later. YouTube, Facebook, Twitter, Snapchat and others all walked onto Madison Avenue with massive audiences. Vessel, a Web video platform currently in private beta, strolled into the office of top marketing executives last year without a single registered user.". Read More

Ad tech firm Inneractive launches Story, so native video ads can finish what they started
/ February 2, 2015 12:10 pm
Ad tech firm Inneractive launches Story, so native video ads can finish what they started

VentureBeat reports "Today, ad tech firm Inneractive hopes to advance the use of the format for apps. It is launching what it describes as the first programmatic platform for inserting native video ads into content feeds of apps. “Programmatic” means an automated buying and selling of ads, governed by adjustable parameters.". Read More

What the cost of a Super Bowl ad can buy online
/ January 30, 2015 11:56 am
What the cost of a Super Bowl ad can buy online

Digiday reports "This year’s Super Bowl will likely attract the largest audience and the most ad revenue in NFL history. NBC sold out all of its Super Bowl ad slots, which cost $4.5 million for 30 seconds of airtime (a record). And online gambling website Vegas Insider placed the over-under on the number of Super Bowl viewers at 113 million, which would be the largest audience in the history of U.S. television.". Read More

Why Brands Don’t Need to Buy a Super Bowl Spot to Advertise During the Game
/ January 30, 2015 11:56 am
Why Brands Don’t Need to Buy a Super Bowl Spot to Advertise During the Game

The Hollywood Reporter reports "When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian Edelman is a fan of its products (and has had viral success on YouTube himself), it tapped him to create a digital video in which he whips up a smoothie." . Read More

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs
/ January 29, 2015 11:13 am
Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs

Adweek reports "When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able to buy special merchandise from connected TVs, social media and mobile apps.". Read More

Pinterest Brings Ads To Users’ Home Feeds
/ January 27, 2015 12:26 pm
Pinterest Brings Ads To Users’ Home Feeds

TechCrunch reports "More users will be seeing ads on Pinterest, the company announced on Tuesday, detailing an expanded test of its advertising product which will now place ads in the form of “Promoted Pins” directly in users’ home feeds.". Read More

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