Archive for category: marketing

Brand of the Day: The Girl Scouts Take Their $800 Million Cookie Business to the Web
/ December 2, 2014 9:03 am
Brand of the Day: The Girl Scouts Take Their $800 Million Cookie Business to the Web

Adweek reports "This January will see the debut of the scouts' Digital Cookie program, which will allow click ordering of treats via mobile apps or personalized websites." . Read More

Google’s display advertising dominance raises concerns
/ December 2, 2014 9:03 am
Google’s display advertising dominance raises concerns

Digiday reports "The digital advertising industry has long worried about Google using its dominance in the display ad industry to secure market share in other areas, specifically in the complex ad tech industry. And recently, those fears have been realized, according to several advertising executives." . Read More

Nintendo: eSports helped drive Smash Bros. excitement to “fever pitch”
/ December 2, 2014 9:03 am
Nintendo: eSports helped drive Smash Bros. excitement to “fever pitch”

GamesIndustry.biz reports "The game company hosted a Super Smash Bros. tournament at E3 and utilized livestreaming to share the action with fans across the globe. The game has become popular on the gaming circuit, including at EVO (Evolution Championship Series) and Intel Extreme Masters." . Read More

The 4 Major Digital Ad Formats Face Off
/ December 1, 2014 9:00 am
The 4 Major Digital Ad Formats Face Off

Adweek reports "t only did rich media ads deliver 267 percent more clickthroughs than a traditional banner, but banners also came in dead last in in-screen impressions.". Read More

Social Marketing Startup Tiger Pistol Raises $3.1M As It Plans For US Growth
/ November 26, 2014 10:32 am
Social Marketing Startup Tiger Pistol Raises $3.1M As It Plans For US Growth

TechCrunch reports "Tiger Pistol, a startup offering social marketing tools for small businesses, is announcing that it has raised $3.1 million in Series A funding.". Read More

Marketers: Make Cyber Monday More Than a One-Day Deal
/ November 26, 2014 10:32 am
Marketers: Make Cyber Monday More Than a One-Day Deal

Advertising Age reports "The customer journey on social media can be simplified like this -- brands spend countless hours engaging an audience, working hard toward that elusive moment when a Facebook or Twitter user converts into a customer. The idea is that repeated engagement eventually leads to a sale." . Read More

FTC orders Sony to refund PS Vita early adopters after misleading ads
/ November 26, 2014 10:32 am
FTC orders Sony to refund PS Vita early adopters after misleading ads

Mashable reports "Sony will be forced to offer partial refunds to customers who purchased the PlayStation Vita in the first half of 2012, after the Federal Trade Commission ruled its advertising practices at the handheld's launch were deceptive.". Read More

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