Archive for category: marketing

Premium social game ‘Hotel Transylvania’ also previews movie
/ August 16, 2012 11:05 am
Premium social game ‘Hotel Transylvania’ also previews movie

Sony today added a Facebook game as another touch point during the buildup to 'Hotel Transylvania,' Sony Pictures Animation’s comedy opening September 28 nationwide. Read More

GetGlue updates into a full second-screen viewing companion
/ August 16, 2012 8:08 am
GetGlue updates into a full second-screen viewing companion

GetGlue today released GetGlue HD, a full second-screen experience with an individualized guide to shows, movies and sports that incorporates recommendations, relevant content, and social discovery. Read More

Danny Trejo personally curates MyMag publication
/ August 10, 2012 9:40 am
Danny Trejo personally curates MyMag publication

Actor Danny Trejo is the latest celebrity to partner with interactive media platform MyMag, which enables well-known personalities to personally curate a digital and print magazine. Read More

Influitive raises $3.75 for influence marketing platform
/ August 8, 2012 12:12 pm
Influitive raises $3.75 for influence marketing platform

Influitive, developer of a platform for advocate marketing with offices in Toronto and San Francisco, said on Wednesday it has raised $3.75 million in a seed round of funding. Read More

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Ptch partners with Kaskade, mashing up the live experience
[with promo video]
/ August 8, 2012 11:01 am
Ptch partners with Kaskade, mashing up the live experience <br />[with promo video]

Ptch, the social media platform backed by Dreamworks Animation, has partnered with electronic dance music DJ and producer Kaskade in support of his current performance tour. Read More

Boingo Wireless acquires Wi-Fi ad firm Cloud Nine Media
/ August 8, 2012 9:52 am
Boingo Wireless acquires Wi-Fi ad firm Cloud Nine Media

Boingo Wireless today announced it has acquired Cloud Nine Media, which provides Wi-Fi sponsorship and location-based advertising at more than 6,000 locations in the U.S. and Canada. Read More

Affectiva closes $12m for quantitative emotional insights
/ August 7, 2012 10:35 am
Affectiva closes $12m for quantitative emotional insights

Affectiva, the emotion measurement technologies company, announced today it has secured $12 million in Series C financing led by Li Ka-shing’s Horizons Ventures and KPCB’s Digital Growth Fund. Read More

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