Archive for category: marketing

Beyoncé and Pepsi deal includes millions for digital creativity
/ December 11, 2012 1:52 pm
Beyoncé and Pepsi deal includes millions for digital creativity

Beyoncé and Pepsi have entered into a partnership worth an estimated $50 million, several million of which will be used to bankroll the superstar’s independent, non-Pepsi-related digital and other artistic initiatives. Read More

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Kaleidescape and Warner Bros. sign deal for providing digital movies to well-heeled fans
/ December 11, 2012 12:08 pm
Kaleidescape and Warner Bros. sign deal for providing digital movies to well-heeled fans

Kaleidescape, purveyor of luxury-level home entertainment systems, today announced a deal with Warner Bros. Digital Distribution that enables its customers to buy, store and watch digital movies through their Kaleidescape setup. . Read More

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Bing wants consumers to feel “Scroogled” by Google
/ November 28, 2012 9:03 am
Bing wants consumers to feel “Scroogled” by Google

Microsoft has gone on the offensive in its long-standing competition for Bing to overtake Google as the leading search engine with a “Scroogled” marketing campaign. Read More

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AgilOne closes $10m for predictive marketing data
/ November 28, 2012 7:32 am
AgilOne closes $10m for predictive marketing data

Predictive marketing intelligence company AgilOne today announced it has secured $10 million in a Series B round led by Mayfield Fund, with participation from previous investor Sequoia Capital. Read More

Research: incentivized ads outperform pre-roll
/ November 21, 2012 11:43 am
Research: incentivized ads outperform pre-roll

Opt-in video ad platform Jun Group has shared a study that compared pre-roll and incentivized video ads across a variety of categories. Read More

Bhargava: NBC’s ‘Revolution’ plugs into a very human fear
/ November 20, 2012 12:11 am
Bhargava: NBC’s ‘Revolution’ plugs into a very human fear

Influential Marketing Group founder Rohit Bhargava is convinced that 'Revolution,' NBC's post-catastrophe drama from J.J. Abrams and Eric Kripke, is set for a successful run because of the usually unspoken fear it plugs into. Read More

Amazon offering video gift cards, powered by JibJab
/ November 16, 2012 1:07 pm
Amazon offering video gift cards, powered by JibJab

Amazon.com Inc. today announced the launch of Amazon Video Gift Cards, which use JibJab's JibJab Starring You tool so consumers can add their own or friends’ photos to the resulting musical clip. Read More

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