Archive for category: marketing

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics
/ January 22, 2015 10:42 am
How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics

Adweek reports "Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience, the social network says. It's about targeting segments of that massive population of viewers.". Read More

5 charts that show how social media rules publishing
/ January 20, 2015 8:08 am
5 charts that show how social media rules publishing

Digiday reports "The New York Times may deny that it’s playing the BuzzFeed game, but there’s no getting around the fact that with the homepage declining in importance as a source of publishers’ traffic, the pressure to use social media to find readers has never been greater." . Read More

Kabam acquires two mobile game studios as it gathers more top talent
/ January 13, 2015 8:48 am
Kabam acquires two mobile game studios as it gathers more top talent

VentureBeat reports "Kabam has acquired two mobile game studios in Los Angeles as it continues to pursue top talent that will make its mobile games stand out from the pack.". Read More

What native video means for Twitter — and its users
/ January 12, 2015 8:51 am
What native video means for Twitter — and its users

Digiday reports "Get ready to see a lot more video on Twitter. The platform intends to unveil its native video product in the coming weeks, according to a recent report from Recode. Another report from AdAge detailed advertiser-specific video features that the social network has teased in discussions with brands and agencies, including autoplay ad previews and a pay-per-click model.". Read More

Twitter’s Video Plans Include Autoplay Ad Previews
/ January 9, 2015 8:29 am
Twitter’s Video Plans Include Autoplay Ad Previews

Advertising Age reports "Advertisers love Facebook's autoplaying video ads as well as YouTube's pay-for-plays ones. Now they're getting excited about Twitter's potential to combine the two features in its own nascent video ad product.". Read More

The Taylor Swift guide to social media marketing
/ January 8, 2015 8:32 am
The Taylor Swift guide to social media marketing

Digiday reports "So she sold a lot of music. Cool. But more important than her sales figures is her unparalleled social media savvy. Between Twitter, Facebook, YouTube and Instagram, Swift has more than 140 million followers or subscribers. Here are five lessons brands can learn from her social media success." . Read More

Monument Valley dev views piracy as “essentially free marketing”
/ January 7, 2015 9:08 am
Monument Valley dev views piracy as “essentially free marketing”

GamesIndustry.biz reports "Despite only a small fraction of its Android customers actually paying for Monument Valley, the mobile developer ustwo is looking on the bright side. With so many mobile users unwilling to pay upfront for content, piracy of premium games can be interpreted as "free marketing." . Read More

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