Archive for category: marketing

Glam Media Plans to Go Public, Raises Another $25 Million
/ August 14, 2013 1:23 pm
Glam Media Plans to Go Public, Raises Another $25 Million

TechCrunch reports that, according to industry sources, Glam Media has raised $25 Million in a new funding round and has decided to go public. The company runs several lifestyle focused websites, which include Glam and Foodie. Read More

Lytics Raises $2.2 Million
/ August 12, 2013 12:53 pm
Lytics Raises $2.2 Million

TechCrunch reports that Lytics has raised $2.2 Million in a seed funding round to support its platform which provides a Facebook style timeline for customer intelligence,. This round of funding was lead by Rembrandt Venture Partners along with the participation of Voyager Capital. The company specializes in providing analysis of customer profiles while shopping with a particular brand. . Read More

Nielsen Study: Facebook Has Reach Comparable or Exceeding TV Networks
/ August 1, 2013 7:26 am
Nielsen Study: Facebook Has Reach Comparable or Exceeding TV Networks

According to a recent Nielsen study commissioned by Facebook, which has more than 1 billion users globally, for younger demographics, Facebook can contribute significant incremental or duplicated reach to that of major TV networks. . Read More

Apple and Samsung Among Top 20 Brands in China
/ July 31, 2013 8:23 am
Apple and Samsung Among Top 20 Brands in China

Millward Brown has announced the 20 most powerful brands in China, a list dominated by U.S. brands and led by KFC and including global technology powerhouses Apple and Samsung. Thirteen brands on the list were American with two each from Germany and France and one from Italy. Samsung was the only Asian brand to make the list, and 11 of the 20 brands are also among the BrandZ Top100 Most Valuable Global Brands. . Read More

Adobe Completes $600 Million Acquisition of Conversational Marketing Startup Neolane
/ July 23, 2013 3:27 pm
Adobe Completes $600 Million Acquisition of Conversational Marketing Startup Neolane

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the completion of its acquisition of privately held Neolane, a leader in cross-channel campaign management technology. Neolane integrates online and offline marketing data from across an enterprise – performing robust audience segmentation and delivering marketing messages across channels. . Read More

TechCrunch: Create a subscription free Dropbox of your own using USB drives and Plug
/ July 11, 2013 5:21 pm
TechCrunch:  Create a subscription free Dropbox of your own using USB drives and Plug

TechCrunch reports that Plug has started a Kickstarter campaign to promote its $69 adapter which transforms your USB devices into a personalized Dropbox. The system deeply integrates with the file system of your device and provides centralized storage architecture. The only limitation is the limited amount of storage space you get from your USB device. Read More

Bloomberg: Microsoft to Sell Surface to Businesses to Increase Demand
/ July 2, 2013 2:32 pm
Bloomberg: Microsoft to Sell Surface to Businesses to Increase Demand

Bloomberg reports that Microsoft Corp., struggling with poor sales of its Surface tablet, will start selling the devices to big businesses through resellers such as CDW Corp. in an attempt to boost sales by focusing on corporate customers. The company will also begin a new program called AppsForSurface to offer corporate software makers with devices and funds to enable them to adjust to their programs to Surface. . Read More

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