Archive for category: marketing

Target Turns Its Stores Into One Big Mobile Game For the Holidays
/ December 3, 2014 11:11 am
Target Turns Its Stores Into One Big Mobile Game For the Holidays

Adweek reports "Target is the latest brand to partner with Google's Art Copy & Code program, which aims to reinvent digital advertising for iconic brands such as Nike. For Target's holiday campaign, Google helped create a mobile website with six mini-games." . Read More

ASOS counts down to the holidays with its Instagram Advent calendar
/ December 3, 2014 11:11 am
ASOS counts down to the holidays with its Instagram Advent calendar

Digiday reports "The holiday season has kicked off, and the countdown to Christmas has begun — literally. British fashion and makeup retailer ASOS has launched its holiday campaign in the form of a digital advent calendar on Instagram.". Read More

More scrutiny of YouTube stars’ promotion deals
/ December 2, 2014 9:03 am
More scrutiny of YouTube stars’ promotion deals

Digiday reports "YouTube stars have made a mint off cutting promotional deals with brands. Now, they’re getting more scrutiny over whether these promotional deals are properly disclosed." . Read More

Brand of the Day: The Girl Scouts Take Their $800 Million Cookie Business to the Web
/ December 2, 2014 9:03 am
Brand of the Day: The Girl Scouts Take Their $800 Million Cookie Business to the Web

Adweek reports "This January will see the debut of the scouts' Digital Cookie program, which will allow click ordering of treats via mobile apps or personalized websites." . Read More

Google’s display advertising dominance raises concerns
/ December 2, 2014 9:03 am
Google’s display advertising dominance raises concerns

Digiday reports "The digital advertising industry has long worried about Google using its dominance in the display ad industry to secure market share in other areas, specifically in the complex ad tech industry. And recently, those fears have been realized, according to several advertising executives." . Read More

Nintendo: eSports helped drive Smash Bros. excitement to “fever pitch”
/ December 2, 2014 9:03 am
Nintendo: eSports helped drive Smash Bros. excitement to “fever pitch”

GamesIndustry.biz reports "The game company hosted a Super Smash Bros. tournament at E3 and utilized livestreaming to share the action with fans across the globe. The game has become popular on the gaming circuit, including at EVO (Evolution Championship Series) and Intel Extreme Masters." . Read More

The 4 Major Digital Ad Formats Face Off
/ December 1, 2014 9:00 am
The 4 Major Digital Ad Formats Face Off

Adweek reports "t only did rich media ads deliver 267 percent more clickthroughs than a traditional banner, but banners also came in dead last in in-screen impressions.". Read More

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