Archive for category: marketing

With Turn-by-Turn Directions, Google Thinks It Can Win in Mobile Advertising
/ March 24, 2015 1:27 pm
With Turn-by-Turn Directions, Google Thinks It Can Win in Mobile Advertising

AdWeek reports "Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in the lucrative—and competitive—market of location-based mobile advertising.". Read More

Twitter Teaming With Foursquare For Location Tagging In Tweets
/ March 23, 2015 11:42 am
Twitter Teaming With Foursquare For Location Tagging In Tweets

TechCrunch reports "Twitter is bringing the ability to tag specific locations to Tweets via official apps and the web, through a partnership with Foursquare. The company tweeted about the upcoming feature today, showing a video of how it’ll work in iOS.". Read More

AOL Taps FourthWall Data For Ad Targeting
/ March 23, 2015 11:42 am
AOL Taps FourthWall Data For Ad Targeting

Multichannel reports "AOL said it has struck an expanded licensing deal with FourthWall Media that will enable it to tap into second-by-second set-top box for targeted TV advertising." . Read More

What Marketers Can Learn from Instagram Stars
/ March 23, 2015 11:42 am
What Marketers Can Learn from Instagram Stars

AdAge reports "Instead, advertisers are looking to industrious Instagram users who have built cohesive brands to endorse products based on their own unique vision. In turn, photographers are able to carve a niche in the industry just by doing what they love. We spoke to three photographers whose storytelling appeal goes beyond the lens.". Read More

Inside LinkedIn’s ‘underpants gnome’ publishing strategy
/ March 20, 2015 10:51 am
Inside LinkedIn’s ‘underpants gnome’ publishing strategy

Digiday reports "For years, social media platforms operated under the conceit that if they could simply accumulate enough users, a business model would eventually present itself. Now, publishers have adopted the same philosophy, posting their media (particularly their videos) directly to platforms such as Facebook and Twitter in the hopes that amassing an audience there will one day result in a revenue stream." . Read More

Glu plays its trump card with sweepstakes to meet … Kim Kardashian
/ March 20, 2015 10:51 am
Glu plays its trump card with sweepstakes to meet … Kim Kardashian

VentureBeat reports "Ever since Glu Mobile launched its hit mobile game Kim Kardashian: Hollywood, you knew that the company had this trump card. Today, it announced that anyone who plays this mobile trendsetter feverishly between tomorrow and March 30 will have a chance to meet the real Kim Kardashian." . Read More

Can 72andSunny Convince Brands That Good Works Will Drive Sales?
/ March 19, 2015 12:10 pm
Can 72andSunny Convince Brands That Good Works Will Drive Sales?

AdWeek reports "72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10 years as chief of the San Clemente, Calif.-based Surfrider Foundation, which he helped build into the largest nonprofit devoted to coastal protection.". Read More

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