Archive for category: marketing

Percolate Raises $24 Million to Help Brands Create Social Media Content
/ March 19, 2014 5:33 pm
Percolate Raises $24 Million to Help Brands Create Social Media Content

TechCrunch reports that Percolate has raised $24 Million in its Series B Round of Funding. The funding round was led by Sequoia Capital with participation from previous investors such as First Round Capital, GGV Capital, WPP, and Lerer Ventures. Percolate is a startup that allows brands to create and share content on social networking sites. Read More

Spotify Acquires The Echo Nest
/ March 6, 2014 8:44 am
Spotify Acquires The Echo Nest

Spotify today announced that it will acquire the music intelligence company, The Echo Nest. This deal will allow Spotify to leverage The Echo Nest’s in depth musical understanding and tools for curation to drive music discovery for millions of users around the globe. . Read More

Over $1 Billion Pledged to Projects on Kickstarter
/ March 3, 2014 12:00 pm
Over $1 Billion Pledged to Projects on Kickstarter

Kickstarter, the popular crowd-sourced funding platform, today announced that over $1 Billion has been pledged to projects on Kickstarter. Kickstarter made the announcement in an email. Read More

Mobile Marketing Startup Kahuna Raises $11 Million
/ February 27, 2014 2:50 pm
Mobile Marketing Startup Kahuna Raises $11 Million

TechCrunch reports that Kahuna has raised $11 million in its Series A round of funding from Sequoia Capital. Kahuna is a “mobile engagement engine,” that develops user profiles and delivers notifications to each individual at the given time with the right content. . Read More

Free White Paper: Turning Mobile Measurement Challenges Into Successes
/ February 27, 2014 8:00 am
Free White Paper: Turning Mobile Measurement Challenges Into Successes

Publisher's Note: The following is a free white paper offering on behalf of Luth Research, a DMW advertiser. From segmentation and brand tracking, to enhancing survey research with digital data, Luth blends research expertise with proprietary data collection abilities to deliver insights that propel clients ahead of their competition. Read More

ZEFR Raises $30 Million
/ February 26, 2014 9:01 am
ZEFR Raises $30 Million

ZEFR, a leading platform that builds social marketing and rights management software for online video, announced today that it has raised $30 million in a new financing, led by Institutional Venture Partners (IVP) that included participation from existing investors U.S. Venture Partners, Shasta Ventures, First Round Capital and Richmond Park Partners. Read More

Oracle to Acquire Cloud Marketing Specialist BlueKai
/ February 25, 2014 5:23 pm
Oracle to Acquire Cloud Marketing Specialist BlueKai

VentureBeat reports that Oracle will acquire BlueKai; a company that assists marketers to measure how well their commercial campaigns reach their target audience. This will be Oracle’s third big marketing-software acquisition. BlueKai, which was established in 2007, is located in Cupertino, California, and currently has 300 customers. . Read More

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