Archive for category: marketing

Pretty Little Liars Shares the Secrets of Its Social Media Success
/ April 17, 2015 11:01 am
Pretty Little Liars Shares the Secrets of Its Social Media Success

AdWeek reports "It'sno big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its debut in June 2010, getting more than 100 million related tweets to date." . Read More

With Snapchat’s First Ad Format on Hold, Focus Shifts to Live Event Feeds
/ April 16, 2015 10:48 am
With Snapchat’s First Ad Format on Hold, Focus Shifts to Live Event Feeds

AdAge reports "Snapchat is refining its pitch to advertisers: It's like traditional media -- but on a phone and with a big audience of people less likely to check out traditional media such as linear TV or print magazines.". Read More

Amazon’s Twitch is gaining ground as an ad platform
/ April 15, 2015 12:04 pm
Amazon’s Twitch is gaining ground as an ad platform

Digiday reports "Gamers aren’t the only people interested in Twitch these days. The live video-streaming platform is starting to attract the attention of agency and brand marketers, with some actively approaching the company about working together on ad campaigns." . Read More

The emojification of brand advertising
/ April 15, 2015 11:48 am
The emojification of brand advertising

Digiday reports "Pictures speak a thousand words. Especially if those pictures are fun graphic emojis like a smirking face. Or a face with tears of joy. Or a see-no-evil monkey." . Read More

This Startup Plans to Sell Advertising in Uber and Lyft Cars
/ April 14, 2015 12:55 pm
This Startup Plans to Sell Advertising in Uber and Lyft Cars

AdWeek reports "As ridesharing apps like Uber and Lyft gain national traction, many have speculated about how brands will tap into the transportation companies' advertising potential. Already, marketers like Starwood Hotels and Chobani have run experiential promos with the mobile players, but James Bellefeuille thinks he has found a more effective business model.". Read More

AOL Unveils One, Its Big Bet On Programmatic Ads
/ April 14, 2015 12:20 pm
AOL Unveils One, Its Big Bet On Programmatic Ads

TechCrunch reports "More than a year ago, AOL executives Tim Armstrong and Bob Lord first publicly outlined their plans to unify AOL’s various ad products as a single platform called One. Today that platform is actually launching." . Read More

Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE)
/ April 13, 2015 12:08 pm
Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE)

Variety reports "Madison Avenue has long paid for TV commercials in a way that made sense when everyone watched TV the same way. With digital technology giving rise to multiple kinds of couch-potato behavior, however, advertisers are pushing for something new.". Read More

Get Adobe Flash player