Archive for category: marketing

Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic
/ December 22, 2014 8:32 am
Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic

Adweek reports "Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store." . Read More

P97 Networks Closes $8 Million Series A Funding Round Led by Emerald Technology Ventures and ATAPCO
/ December 18, 2014 11:01 am
P97 Networks Closes $8 Million Series A Funding Round Led by Emerald Technology Ventures and ATAPCO

Venturebeat reports "P97 Networks, developers of PetroZone, a cloud based mobile commerce and behavioral marketing platform for the convenience and fuel retailing industry, announced today the closing of an $8 million Series A funding." . Read More

After 15 Years With BBH, Johnnie Walker Picks a New Agency
/ December 18, 2014 11:01 am
After 15 Years With BBH, Johnnie Walker Picks a New Agency

Adweek reports "Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and Wieden + Kennedy.". Read More

Here’s Why Star Wars Is Going to Kill It in Social Media
/ December 17, 2014 9:03 am
Here’s Why Star Wars Is Going to Kill It in Social Media

Adweek reports "Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015." . Read More

What’s Holding Programmatic Advertising Back?
/ December 17, 2014 9:03 am
What’s Holding Programmatic Advertising Back?

AdAge reports "Fast-forward 60 years, and the TV ad market had grown up. U.S. TV ad spending topped $64 billion last year, and is projected to grow between 3% and 5% per year over the next five years.". Read More

Coca-Cola Ends Sponsorship Of ‘American Idol’ (EXCLUSIVE)
/ December 16, 2014 8:38 am
Coca-Cola Ends Sponsorship Of ‘American Idol’ (EXCLUSIVE)

Variety reports "Coke adds life, or so a popular 1976 ad slogan for the popular soda once bragged. It has certainly done just that for “American Idol,” the venerable Fox program that has long featured big cups festooned with logos for various drinks made by Coca-Cola laid out on its judges’ table. What Coke adds, however, it can also take away.". Read More

Imgur Plans to Dive Into Promoted Posts in 2015
/ December 12, 2014 9:07 am
Imgur Plans to Dive Into Promoted Posts in 2015

Adweek reports "Imgur doesn't just want to be the online destination for people to look at memes: It wants to be the place brands call home as well. To further appeal to marketers, newly hired vp of market development Steve Patrizi said the image-sharing platform will likely launch Promoted Posts in July 2015.". Read More

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