Archive for category: marketing

PS4 Versus Xbox One: Microsoft outspends Sony on TV Advertising
/ October 28, 2014 12:30 pm
PS4 Versus Xbox One: Microsoft outspends Sony on TV Advertising

VentureBeat reports “The PlayStation 4 is outselling the Xbox One, but Microsoft is striving to keep the race close.”. Read More

Twitter Takes Over a Shuttered Twitpic
/ October 27, 2014 11:41 am
Twitter Takes Over a Shuttered Twitpic

The Wall Street Journal reports “Twitpic said Twitter will be taking over the site’s domain and its photo archive.” . Read More

Why Pandora’s New Analytics Tool is a Winner for Both the Music Company and Musicians
/ October 27, 2014 11:41 am
Why Pandora’s New Analytics Tool is a Winner for Both the Music Company and Musicians

VentureBeat reports “Try as they might, music services have yet to come up with a universally preferred method for artists to track listener data about their work.” . Read More

Microsoft yields to Spotify, kills the free ad-supported Xbox Music Pass
/ October 24, 2014 11:13 am
Microsoft yields to Spotify, kills the free ad-supported Xbox Music Pass

VentureBeat reports “Microsoft plans to shut down the free version of its Xbox streaming service in December, the company announced today.” . Read More

AdStage now allows you Purchase and Manage Twitter Ads
/ October 22, 2014 11:42 am
AdStage now allows you Purchase and Manage Twitter Ads

VentureBeat reports “Cross-network advertising platform AdStage today has added the ability to purchase ads on Twitter.” . Read More

Epic Beats Ad Celebrates LeBron James’ Return to Ohio
/ October 21, 2014 11:20 am
Epic Beats Ad Celebrates LeBron James’ Return to Ohio

Mashable reports “A striking, cinematic new ad for Beats headphones celebrates LeBron James' return to Ohio in stylish fashion.” . Read More

Apple Redesign Mobile Ads with Retargeting Options
/ October 16, 2014 11:36 am
Apple Redesign Mobile Ads with Retargeting Options

Digiday reports “Apple’s release of its new mobile operating system last month came with an overlooked gift for marketers: the ability to retarget ads based on users’ in-app browsing behaviors.”. Read More

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