Archive for category: marketing

Free White Paper: Turning Mobile Measurement Challenges Into Successes
/ February 27, 2014 8:00 am
Free White Paper: Turning Mobile Measurement Challenges Into Successes

Publisher's Note: The following is a free white paper offering on behalf of Luth Research, a DMW advertiser. From segmentation and brand tracking, to enhancing survey research with digital data, Luth blends research expertise with proprietary data collection abilities to deliver insights that propel clients ahead of their competition. Read More

ZEFR Raises $30 Million
/ February 26, 2014 9:01 am
ZEFR Raises $30 Million

ZEFR, a leading platform that builds social marketing and rights management software for online video, announced today that it has raised $30 million in a new financing, led by Institutional Venture Partners (IVP) that included participation from existing investors U.S. Venture Partners, Shasta Ventures, First Round Capital and Richmond Park Partners. Read More

Oracle to Acquire Cloud Marketing Specialist BlueKai
/ February 25, 2014 5:23 pm
Oracle to Acquire Cloud Marketing Specialist BlueKai

VentureBeat reports that Oracle will acquire BlueKai; a company that assists marketers to measure how well their commercial campaigns reach their target audience. This will be Oracle’s third big marketing-software acquisition. BlueKai, which was established in 2007, is located in Cupertino, California, and currently has 300 customers. . Read More

Netflix to Pay Comcast to Ensure Smooth Streaming
/ February 24, 2014 2:28 pm
Netflix to Pay Comcast to Ensure Smooth Streaming

The LA Times reports that Netflix has entered an agreement with Comcast to pay the Internet provider to ensure that Netflix's movies and TV shows stream seamlessly. The agreement between the leading online video service in the U.S. and the largest provider of home Internet access in the U.S. is designed to ensure that Netflix subscribers can watch content free of the pauses and hiccups subscribers have reported in recent months and may pave the way for similar arrangements between Netflix and other Internet service providers. Read More

Rovi to Acquire Veveo
/ February 24, 2014 1:57 pm
Rovi to Acquire Veveo

Rovi Corporation (NASDAQ: ROVI), a global leader in entertainment discovery, today announced it has entered into a definitive agreement to acquire Veveo, Inc., a provider of intuitive and personalized entertainment discovery solutions. Under the terms of the agreement, Rovi will pay approximately $62 million in net cash at the closing and up to $7 million in additional cash payments based on achievement of certain agreed-upon milestones. . Read More

WSJ.D: LG to Focus on New Premium Gadgets
/ February 24, 2014 1:47 pm
WSJ.D: LG to Focus on New Premium Gadgets

WSJ.D reports that LG Electronics' plans for 2014 include launching its first smart watch hand-in-hand with Google and focusing on selling higher-margin, premium phones in China. Chief of LG’s Mobile Unit, Park Jong-Seok, stated that the new smart watch will include features that work not only with LG’s phones, but also with phones of other companies. Read More

Magisto Announces Investment from Russian Internet Giant Mail.Ru Group
/ February 24, 2014 1:37 pm
Magisto Announces Investment from Russian Internet Giant Mail.Ru Group

Magisto, the cloud-based mobile video platform, today announced a $2 million investment from Mail.Ru Group, the Russian Internet pioneer and one of the world's largest Internet companies. In addition, Magisto has integrated its offering into Odnoklassniki, a wholly owned subsidiary of Mail.Ru Group and the second largest social network in Russia, reaching 33 million daily unique visitors. Read More

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