Archive for category: mobile

EA Mobile believes that brands are only half of the answer in mobile games
/ June 22, 2015 2:45 pm
EA Mobile believes that brands are only half of the answer in mobile games

VentureBeat reports "Bill Mooney is the senior vice president and general manager at EA Mobile, and reports directly to Electronic Arts’ chief executive Andrew Wilson. That tells you how important mobile gaming has become to the video game giant.". Read More

Snapchat Pauses Being Cool To Give Advertisers The Hard Sell
/ June 22, 2015 2:34 pm
Snapchat Pauses Being Cool To Give Advertisers The Hard Sell

TechCrunch reports "Evan Spiegel released a zero-fun informercial about Snapchat‘s ads today, extolling the virtues of “3V: vertical video views” in a way that would bore most of his users to tears. From a bland office couch, Spiegel explains how Snapchat’s full-screen ads slot between its content while Facebook and YouTube’s are either annoying pre-rolls or only fill part of the screen.". Read More

Evan Spiegel gets serious in his video pitching Snapchat video ads
/ June 22, 2015 2:12 pm
Evan Spiegel gets serious in his video pitching Snapchat video ads

Digiday reports "For the second time in a week, Evan Spiegel is proving to be quite the budding YouTube star. The Snapchat CEO released another homemade-like video, this time pitching the app’s new advertising approach in conjunction with his presentation at Cannes Lions this morning.". Read More

Music video shot entirely on 3 iPhones thrills with crazy romantic chase
/ June 19, 2015 2:20 pm
Music video shot entirely on 3 iPhones thrills with crazy romantic chase

Mashable reports "A new video, debuting on Mashable, for the band ON AN ON's "It's Not Over" was recorded entirely on three iPhone 6s, using the devices' slow-motion capabilities.". Read More

Starz TV App Plays on Amazon’s Fire TV
/ June 19, 2015 2:10 pm
Starz TV App Plays on Amazon’s Fire TV

Multichannel News reports "Starz has launched a version of Starz Play, its authenticated TV Everywhere app, for the Amazon Fire TV box and Fire TV Stick. In addition to the Fire TV and browsers, Starz has also built and launched Starz Play apps for iOS and Android mobile devices, Kindle Fire and Nook tablets, and the Xbox 360 and Xbox One.". Read More

DirecTV’s “NFL Sunday Ticket” Is Subject of Antitrust Lawsuit
/ June 19, 2015 2:01 pm
DirecTV’s “NFL Sunday Ticket” Is Subject of Antitrust Lawsuit

The Hollywood Reporter reports "A big part of the success of DirecTV has been a deal with the National Football League for rights to carry broadcasts of all of the league's out-of-market games. The satellite giant pays $1.5 billion a year for these rights. They are now being challenged in a class-action lawsuit alleging violations of federal antitrust law.". Read More

QuizUp Launches On Windows Mobile Phones
/ June 18, 2015 3:31 pm
QuizUp Launches On Windows Mobile Phones

TechCrunch reports "QuizUp, the trivia app with over 33 million users worldwide, announced today that it’s releasing an app for Windows phones. First released as an iOS app, QuizUp quickly became a runaway hit with over 1.5 million signups in its first two weeks live. Since then the company has released Android, iPad, and desktop versions of the game, allowing users to play on practically any device.". Read More

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