Archive for category: mobile

Games drive 90% of mobile app revenues in Japan, South Korea
/ May 12, 2015 3:29 pm
Games drive 90% of mobile app revenues in Japan, South Korea

Gamesindustry.biz reports "According to mobile intelligence firm App Annie's new report, Insights Into App Engagement: Q1 2015, mobile gaming in Asia continues to drive the apps ecosystem far more than in the West.". Read More

Millennial Media announces 100% viewability guarantee for in-app mobile ads
/ May 12, 2015 2:59 pm
Millennial Media announces 100% viewability guarantee for in-app mobile ads

VentureBeat reports "Today, the company announced a guarantee: 100 percent of the mobile ads it brokers in apps will be viewable … or, you won’t pay for them.". Read More

Verizon to Buy AOL for $4.4 Billion to Expand Digital Portfolio
/ May 12, 2015 11:57 am
Verizon to Buy AOL for $4.4 Billion to Expand Digital Portfolio

The New York Times reports "Verizon Communications agreed on Tuesday to buy AOL for $4.4 billion in an all-cash deal that will see today’s king of mobile acquire the one-time king of media.". Read More

Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers
/ May 11, 2015 11:47 am
Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers

"After introducing its carousel ads last June as a way for brands to include photo galleries and a link in their ads, Facebook is opening up the format for app developers to use to drive downloads and get people who have already downloaded an app to keep using it.". Read More

New mobile-game publishing platform is a ‘simple’ alternative for free-to-play developers
/ May 11, 2015 11:38 am
New mobile-game publishing platform is a ‘simple’ alternative for free-to-play developers

VentureBeat reports "Mobile-social gaming company FunPlus announced today its new free-to-play game-publishing platform, PublishingPlus. The San Francisco-based company aims to bring a “simple, transparent” alternative to traditional games publishing through a flat revenue split and a tiered milestone system. The group aims to lower risk and barriers to access for creators wanting a way into the $30 billion mobile-games market, calling the program “a major step into the future of mobile-game publishing.”. Read More

Apple is winning China, earning title of biggest smartphone seller
/ May 11, 2015 10:25 am
Apple is winning China, earning title of biggest smartphone seller

Mashable reports "To get to the top, Apple overtook Xiaomi, a Chinese-native smartphone company, with the companies respectively controlling 15% and 14% of what has become the world's most lucrative market.". Read More

Nintendo to release 5 smartphone games by fiscal year 2017
/ May 8, 2015 11:24 am
Nintendo to release 5 smartphone games by fiscal year 2017

VentureBeat reports "Nintendo’s plan to move into mobile is finally taking shape. Nintendo will release its first five apps through its partnership with mobile games company DeNA by the end of next fiscal year, the company announced today in a briefing following its financial results.". Read More

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