Archive for category: social

Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers
/ May 11, 2015 11:47 am
Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers

"After introducing its carousel ads last June as a way for brands to include photo galleries and a link in their ads, Facebook is opening up the format for app developers to use to drive downloads and get people who have already downloaded an app to keep using it.". Read More

Is VR Getting Real?
/ May 11, 2015 11:43 am
Is VR Getting Real?

Multichannel reports, "Virtual reality is getting real. And while technology and business challenges remain, neither of which are trivial, VR is capturing the attention of an evolving ecosystem comprising content developers, postproduction companies, pay TV providers and more.". Read More

How Elite Daily is building a millennial video strategy
/ May 11, 2015 11:17 am
How Elite Daily is building a millennial video strategy

DigiDay reports "The millennial-aimed publisher, which was acquired by Daily Mail’s parent company DMG Media in January, doubled its video team from eight to 16 full-time employees last month. It boasts a respectable 10 million monthly views per month on YouTube and is focusing heavily on Facebook, where it sees the majority of its traffic originate and has published some videos that crack 1 million views." . Read More

Facebook Launches In-App Purchase Install Ads
/ May 8, 2015 11:22 am
Facebook Launches In-App Purchase Install Ads

TechCrunch reports "Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps.". Read More

Is Meerkat’s new Facebook integration going to mess up your newsfeed?
/ May 8, 2015 11:11 am
Is Meerkat’s new Facebook integration going to mess up your newsfeed?

VentureBeat reports "Meerkat’s recent move to support sharing its live videos on Facebook was a necessary one for the young startup. But what does Meerkat’s arrival mean for Facebook users?". Read More

With 100 Million People Watching Vine Videos Every Month, Jason Mante Says Monetization Still Isn’t The Focus
/ May 5, 2015 9:57 am
With 100 Million People Watching Vine Videos Every Month, Jason Mante Says Monetization Still Isn’t The Focus

TechCrunch reports "Twitter now owns Vine, which has a large, vibrant user base. And still, there are no plans to make money off of it just yet, Vine’s head of user experience Jason Mante said on stage at TechCrunch Disrupt NY." . Read More

Meerkat Launches Its Android App To All
/ May 1, 2015 12:33 pm
Meerkat Launches Its Android App To All

TechCrunch reports "Live video streaming app Meerkat beat Twitter’s own Periscope to market on iOS, and now it’s available on Android for all, with no Periscope app for Google’s mobile OS to be seen. The Meerkat app for Android carries a “Beta” label, as did a previous version that was locked down only to a select group of invitees, but it doesn’t appear to have that many limitations in terms of device options, and the core feature list is fairly complete relative to the iOS version.". Read More

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