Archive for category: social

FishBrain, A Social Network For Anglers, Raises $2.4 Million
/ July 8, 2014 5:23 pm
FishBrain, A Social Network For Anglers, Raises $2.4 Million

TechCrunch reports that FishBrain has raised $2.4 Million in its Series A Round of Funding. The funding round was led by Active Venture Partners and Northzone with participation from GP Bullhound and Edastra Venture Capital, as well as existing investors Mathias Ackermand, Rikard Steiber and ALMI. FishBrain is a made in Sweden mobile app and social network for anglers. . Read More

Facebook Purchases LiveRail for $400 Million to $500 Million to Aid Video Ads Everywhere
/ July 7, 2014 6:45 pm
Facebook Purchases LiveRail for $400 Million to $500 Million to Aid Video Ads Everywhere

TechCrunch reports that Facebook has acquired video ad tech startup LiveRail, which connects marketers to publishers on mobile and web to target 7 billion video advertisements to visitors per month. Established in 2007, LiveRail’s supply side stage has a big base of customers such as ABC Family, Major League Baseball, Gannett, A&E Networks, and Dailymotion. . Read More

Twitter Acquires TapCommerce
/ July 1, 2014 5:01 pm
Twitter Acquires TapCommerce

Looking to bolster its tools for mobile advertisers, San Francisco-based Twitter said it will acquire New York-based TapCommerce, a developer of mobile retargeting technology designed to help advertisers better target consumers based on their previous activity. Financial terms of the deal were not disclosed. "Together with the TapCommerce team, Twitter will be able to offer mobile app marketers more robust capabilities for app re-engagement, tools and managed service solutions for real-time programmatic buying, and better measurement capabilities," wrote Twitter in a blog post. . Read More

Anonymous Messaging App Yik Yak Raises $10 Million to be the Twitter of Your College Campus
/ June 30, 2014 4:43 pm
Anonymous Messaging App Yik Yak Raises $10 Million to be the Twitter of Your College Campus

VentureBeat reports that Yik Yak has raised $10 million in its recent round of funding. The funding round was led by DCM with participation from Azure Capital, Renren, and Tim Draper. Yik Yak is an Android and iOS application on which individuals can secretly upload their information and thoughts, and view a feed of posts from individuals nearby. . Read More

Loyalty and Marketing Analytics Startup CrowdTwist Raise $9 Million
/ June 27, 2014 6:09 pm
Loyalty and Marketing Analytics Startup CrowdTwist Raise $9 Million

TechCrunch reports that CrowdTwist has raised $9 Million in its Series B Round of Funding. The funding round was led by StarVest Partners with participation from other investors, including Fairhaven Capital and SoftBank Capital. CrowdTwist offers tools for creating online loyalty programs, which gathers data about customers across online, offline, mobile and social channels, and all the data is owned by a company and not a third party provider. . Read More

Social Content Startup Besomebody Raises $1 Million in Seed Funding
/ June 27, 2014 6:09 pm
Social Content Startup Besomebody Raises $1 Million in Seed Funding

VentureBeat reports that Besomebody has raised $1 million in its recent round of funding. The funding round was led by E.W. Scripps. Besomebody defines itself as a fast growing motivational content platform that carries information to 4 million users from 180 countries per month. It connects people with what the company calls “shared passions,” just like a dating or hobby website site that connects people with similar likes. . Read More

Twitter Obtains Snappy TV to Increase Its Arsenal of TV-focused Ad Tools
/ June 20, 2014 3:55 pm
Twitter Obtains Snappy TV to Increase Its Arsenal of TV-focused Ad Tools

VentureBeat reports that Twitter has agreed to acquire video start-up SnappyTV for a secret amount, the company announced today. SnappyTV’s tech allows you to easily edit, clip, archive, and share live video clips and TV programming on Twitter and other social networking sites. It also tracks data and provides insight for promotional messages that function during live TV broadcasts. . Read More

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