Post Tagged with: "Advertising"

Ad-tech Player Rocket Fuel Acquires Programmatic Marketing Company [x+1]
/ August 6, 2014 12:02 pm
Ad-tech Player Rocket Fuel Acquires Programmatic Marketing Company [x+1]

VentureBeat reports “Publicly traded advertising-technology company Rocket Fuel is paying $230 million in cash and stock for [x+1], which has tools for doing programmatic marketing across multiple sites and devices.”. Read More

LinkedIn to Purchase Business Marketing Company Bizo for $175 Million
/ July 23, 2014 10:52 am
LinkedIn to Purchase Business Marketing Company Bizo for $175 Million

TechCrunch reports “LinkedIn just announced that it has reached an agreement to acquire Bizo, a company that helps advertisers reach businesses and professionals.” . Read More

Mobile Marketers are turning to Video Ads to Purchase New Users
/ July 23, 2014 10:51 am
Mobile Marketers are turning to Video Ads to Purchase New Users

VentureBeat reports “Video ads are now the No. 1 way to acquire new people for top-grossing app developers, according to a developer survey by AdColony.” . Read More

Supersonic Raises $15 Million, Starts Asia Pacific Expansion
/ July 22, 2014 11:07 am
Supersonic Raises $15 Million, Starts Asia Pacific Expansion

VentureBeat reports “In the busy mobile monetization space, advertising platform developer Supersonic (based in Tel Aviv and San Francisco) has closed a $15 million in its second round of institutional funding.”. Read More

AppsFlyer Surpasses 1.8 Billion a Year Mobile App Install run rate, launches Agency Product
/ June 13, 2014 2:46 pm
AppsFlyer Surpasses 1.8 Billion a Year Mobile App Install run rate, launches Agency Product

VentureBeat reports that mobile user-acquisition company AppsFlyer, which is now at a $500 million annual ad spend run-rate and tracking to deliver nearly 2 billion app installs annually, stated a new agency product today. AppsFlyer collects over 450 advertisement partners, including names like Chartboost, AdColony, Google, Facebook, and Opera, to bring traffic for its clients. . Read More

Millennial Media Releases New Location-based Product
/ June 9, 2014 3:16 pm
Millennial Media Releases New Location-based Product

Millennial Media, the Baltimore-based mobile ad network, has released a new product aimed at providing location-based information to advertisers. "Location is one of the most critical and unique characteristics of a mobile device,” said Mollie Spilman, EVP of global sales and operations at Millennial Media. . Read More

The Changing Role of Social Media and TV
/ June 4, 2014 3:39 pm
The Changing Role of Social Media and TV

Both Social Media and TV have evolved significantly over the past 5 years. The most important change has been that both have been increasingly available on mobile. With an expected continued behavioural change among consumers, we explore how social media will continue to influence TV as we know it. Read More

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