Post Tagged with: "Advertising"

AppsFlyer Surpasses 1.8 Billion a Year Mobile App Install run rate, launches Agency Product
/ June 13, 2014 2:46 pm
AppsFlyer Surpasses 1.8 Billion a Year Mobile App Install run rate, launches Agency Product

VentureBeat reports that mobile user-acquisition company AppsFlyer, which is now at a $500 million annual ad spend run-rate and tracking to deliver nearly 2 billion app installs annually, stated a new agency product today. AppsFlyer collects over 450 advertisement partners, including names like Chartboost, AdColony, Google, Facebook, and Opera, to bring traffic for its clients. . Read More

Millennial Media Releases New Location-based Product
/ June 9, 2014 3:16 pm
Millennial Media Releases New Location-based Product

Millennial Media, the Baltimore-based mobile ad network, has released a new product aimed at providing location-based information to advertisers. "Location is one of the most critical and unique characteristics of a mobile device,” said Mollie Spilman, EVP of global sales and operations at Millennial Media. . Read More

The Changing Role of Social Media and TV
/ June 4, 2014 3:39 pm
The Changing Role of Social Media and TV

Both Social Media and TV have evolved significantly over the past 5 years. The most important change has been that both have been increasingly available on mobile. With an expected continued behavioural change among consumers, we explore how social media will continue to influence TV as we know it. Read More

Moontoast Raises $1.7 Million More
/ May 22, 2014 4:02 pm
Moontoast Raises $1.7 Million More

Moontoast, a Boston-based provider of media advertising technology and services, announced it has raised $1.7 million of venture capital, according to a new filing by the company with the Securities and Exchange Commission. Founded in 2008, Moontoast helps brands, advertisers and agencies to create and distribute rich media ads across all major social channels including Facebook, Twitter and LinkedIn. Read More

Google to Launch Magazine-Style Advertisements to Display Ad Units
/ May 16, 2014 4:42 pm
Google to Launch Magazine-Style Advertisements to Display Ad Units

TechCrunch reports that Google is launching a new advertisement unit that introduces standard text ads to sites that would generally just run display ads. The company says that the magazine style ads will only feature text and will also appear with an artistic design suitable for display. . Read More

Adform Raises $5.5 Million to Grow Rich Media Ad Business
/ May 12, 2014 2:57 pm
Adform Raises $5.5 Million to Grow Rich Media Ad Business

TechCrunch reports that European ad-tech company Adform has raised $5.5 million in its Series B round of funding from Nordic firm Via Venture Partners. The company’s platform includes ad serving, campaign planning, web optimisation, reports, and analytics. . Read More

OwnerIQ Raises $5 Million in Venture Capital
/ May 8, 2014 3:17 pm
OwnerIQ Raises $5 Million in Venture Capital

OwnerIQ, a Boston-based developer of media buying technology for the advertising industry, has raised $5 million in a round of venture capital, according to a new filing by the company with the Securities and Exchange Commission. Founded in 2006, OwnerIQ operates a network of channel-focused websites to help consumers easily find and store product information. Read More

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