Post Tagged with: "Advertising"

Why Networks Are Going for Broke This Summer, From binge-viewing to VOD, broadcasters offer big perks
/ May 27, 2015 12:43 pm
Why Networks Are Going for Broke This Summer, From binge-viewing to VOD, broadcasters offer big perks

AdWeek reports ""Summer is a critical time period for so many advertisers: back-to-school, retail, summer movies," noted Darcy Bowe, vp, media director at Starcom. "You really want to get your message out there, but because the broadcasters weren't programming anything new, people were trained not to watch TV in the summer.". Read More

Facebook to Host Time Inc.’s Fortune Video-Interview Series with Biz Leaders
/ May 27, 2015 12:31 pm
Facebook to Host Time Inc.’s Fortune Video-Interview Series with Biz Leaders

Variety reports "Facebook, adding another media partner to its burgeoning video strategy, is working with Time Inc.’s Fortune, which is launching a interview series with CEOs and other business bigwigs on the social-media giant’s service. “The Chat,” Fortune’s new video show, is supposed to open the floor to any and all questions, styled after Reddit’s “Ask Me Anything” format. The series will contain advertising and/or sponsorships; at first, the video will include preroll ads, but only for segments hosting on Fortune.com.". Read More

Verizon Aims to Rebuild TV for Mobile Age With AOL Purchase
/ May 19, 2015 11:39 am
Verizon Aims to Rebuild TV for Mobile Age With AOL Purchase

Variety reports "Verizon’s $4.4 billion cash deal for AOL left some pundits befuddled: What in heaven’s name was the nation’s No. 1 wireless carrier thinking in buying an aging Internet brand? The answer: The telco is looking to use AOL’s ad technology — and trove of video content — as it invents the next generation of over-the-top video for mobile users.". Read More

YouTube Kids App Rapped for Videos Citing Porn, Pedophilia, Drug Use
/ May 19, 2015 11:18 am

Variety reports “Google is deceiving parents by marketing YouTube Kids as a safe place for children under five to explore when, in reality, the app is rife with videos that would not meet anyone’s definition of ‘family friendly,'” the Center for Digital Democracy and the Campaign for a Commercial-Free Childhood said in a statement.". Read More

Why Facebook’s News Experiment Matters to Readers
/ May 14, 2015 11:37 am
Why Facebook’s News Experiment Matters to Readers

The New York Times reports "Facebook’s new plan to host news publications’ stories directly isn’t only about page views, advertising revenue or the number of seconds it takes for a story to load. It’s about who owns the relationship with readers.". Read More

Amazon launches app-install ads across Fire devices
/ May 13, 2015 10:21 am
Amazon launches app-install ads across Fire devices

VentureBeat reports "Called Advertise Your App with Amazon, the service will allow developers to submit an app campaign for distribution across Fire devices and Amazon’s mobile ad network." . Read More

Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers
/ May 11, 2015 11:47 am
Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers

"After introducing its carousel ads last June as a way for brands to include photo galleries and a link in their ads, Facebook is opening up the format for app developers to use to drive downloads and get people who have already downloaded an app to keep using it.". Read More

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