Post Tagged with: "Advertising"

Google Expands Advertising Options For Mobile Developers Designed To Increase Installs
/ March 31, 2015 12:38 pm
Google Expands Advertising Options For Mobile Developers Designed To Increase Installs

TechCrunch reports "Google announced this morning a range of new advertising options for Android app developers designed to increase the number of app installations.". Read More

Cisco Backs Video Ad Startup Innovid In New $10M Round
/ March 27, 2015 10:59 am
Cisco Backs Video Ad Startup Innovid In New $10M Round

TechCrunch reports "Innovid, a startup that helps advertisers create, target, and measure video ad campaigns, is announcing that it has raised $10 million in new funding." . Read More

Facebook wants its audience data to replace the cookie
/ March 25, 2015 1:10 pm
Facebook wants its audience data to replace the cookie

Digiday reports "Internet advertising is an industry built in large part on the back of the humble cookie, but that’s under threat as people move to mobile and the cookie’s flaws become more prominent. Facebook has a clear answer for a replacement: its trove of audience data.". Read More

New Research Demonstrates the Viability of Non-Cookie Based, Digital Behavioral and Attitudinal Measurement for Ad Impact
/ March 25, 2015 9:59 am
New Research Demonstrates the Viability of Non-Cookie Based, Digital Behavioral and Attitudinal Measurement for Ad Impact

A new study released by Luth Research suggests that there are benefits of employing a non-cookie based, digital behavior tracking methodology together with a survey instrument, an approach that may open the door to true integration of behavioral (non self stated and non cookie based) and attitudinal measurement for ad impact. Read More

How Nintendo can capitalize on in-app advertising without annoying players
/ March 24, 2015 1:27 pm
How Nintendo can capitalize on in-app advertising without annoying players

VentureBeat reports "Now that we’ve had the chance to absorb the news of Nintendo’s expansion into mobile gaming, a few questions arise as we come to terms with exactly what this move might mean for the mobile game industry.". Read More

Why Advertisers May Be Warming To ABC’s David Muir
/ March 24, 2015 1:27 pm
Why Advertisers May Be Warming To ABC’s David Muir

Variety reports "NBC’s 'Nightly News' remains the most-watched evening newscast in the United States. For Madison Avenue, however, that information may provide cold comfort. For the second week in a row, ABC’s 'World News' lured more of the viewers advertisers in news programming desire — people between 25 and 54 — than NBC’s 'Nightly News.' The last time ABC trumped NBC in that category in the evening-news slot for two consecutive weeks came in October of last year, according to Nielsen." . Read More

Agency Leaders Predict What We’ll Be Talking About a Year From Now
/ March 24, 2015 1:27 pm
Agency Leaders Predict What We’ll Be Talking About a Year From Now

AdWeek reports "When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful.". Read More

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