Post Tagged with: "Advertising"

Facebook Relaunches Atlas Ad Platform with Cross-Device Targeting and Offline Sales Tracking
/ September 29, 2014 11:37 am
Facebook Relaunches Atlas Ad Platform with Cross-Device Targeting and Offline Sales Tracking

TechCrunch reports “As Advertising Week kicks off in New York City, Facebook is announcing a new version of its Atlas ad platform, which it says represents the next step in tracking ad effectiveness across devices.” . Read More

ZEFR Has Purchased Social Advertising Startup Engodo
/ September 23, 2014 11:41 am
ZEFR Has Purchased Social Advertising Startup Engodo

TechCrunch reports “Video monetization platform ZEFR could be looking to extend its advertising reach beyond YouTube with its acquisition of social advertising startup Engodo.” . Read More

Sharethrough Buys UK’s VAN as a Springboard for International Growth
/ September 19, 2014 2:09 pm
Sharethrough Buys UK’s VAN as a Springboard for International Growth

TechCrunch reports “Advertising Company Sharethrough announced today that it’s moving into Europe with the acquisition of a London-based company called VAN.” . Read More

BuySellAds Buys Ad Startup LaunchBit
/ September 18, 2014 11:35 am
BuySellAds Buys Ad Startup LaunchBit

TechCrunch reports “LaunchBit, an ad startup focused on helping software-as-a-service businesses find new customers, is announcing that it has been acquired by ad platform BuySellAds.com.” . Read More

Flipboard fuses Interactive Mobile Ads into its Personalized Magazines
/ September 16, 2014 1:24 pm
Flipboard fuses Interactive Mobile Ads into its Personalized Magazines

VentureBeat reports “The online personal magazine app Flipboard launched an interactive feature today that infuses full-page interactive ads into its mobile offerings.”. Read More

TapSense reveals an E-book with 5 Tips for Monetizing Mobile Games with Ads
/ September 16, 2014 1:24 pm
TapSense reveals an E-book with 5 Tips for Monetizing Mobile Games with Ads

VentureBeat reports “Mobile ad exchange TapSense is unveiling an eBook today that helps game makers monetize their titles with advertising.” . Read More

Chinese Internet Giant Tencent Capitalizes $70 Million In Healthcare Group DXY
/ September 2, 2014 12:39 pm
Chinese Internet Giant Tencent Capitalizes $70 Million In Healthcare Group DXY

TechCrunch reports “Chinese Internet giant Tencent has invested $70 million in DXY (also known as Ting Ting Group), which claims to be the largest online healthcare service community in China. In return, Tencent will receive a minority equity stake in DXY.”. Read More

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