Post Tagged with: "Advertising"

Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers
/ May 11, 2015 11:47 am
Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers

"After introducing its carousel ads last June as a way for brands to include photo galleries and a link in their ads, Facebook is opening up the format for app developers to use to drive downloads and get people who have already downloaded an app to keep using it.". Read More

Facebook Launches In-App Purchase Install Ads
/ May 8, 2015 11:22 am
Facebook Launches In-App Purchase Install Ads

TechCrunch reports "Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps.". Read More

Marketers React to Mobile Viewability Criteria, as Challenges Loom
/ May 8, 2015 11:20 am
Marketers React to Mobile Viewability Criteria, as Challenges Loom

AdWeek reports "Earlier this week, the Media Ratings Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets." . Read More

Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time
/ May 8, 2015 11:07 am
Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time

AdWeek reports "Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year. Google's latest report on the matter digs into what counts as a view when serving a video ad, and what it found was that 54 percent of promotional clips are viewable on phones, tablets and desktops." . Read More

This Ad Network Says Mobile Sales Growth Is Over for Now
/ May 7, 2015 11:43 am
This Ad Network Says Mobile Sales Growth Is Over for Now

AdWeek reports "After two years of explosive growth in the mobile advertising space, there's at least one sales-side player experiencing a slowdown." . Read More

Roundtable: Far from the modding crowd
/ April 29, 2015 2:50 pm
Roundtable: Far from the modding crowd

GamesIndustry.biz reports "Last week, Valve expanded its Steam Workshop to allow mod makers to sell their works directly to other players, using The Elder Scrolls: Skyrim to introduce the concept. Lots of people got upset, for a number of reasons." . Read More

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads
/ April 27, 2015 11:12 am
Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

AdWeek reports "Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech partners. It's also launching a marketing program to help brands increase the amount of unpaid posts.". Read More

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