Post Tagged with: "Advertising"

Ignited Has Found Its First Chief Creative Officer
/ January 15, 2015 8:25 am
Ignited Has Found Its First Chief Creative Officer

Adweek reports "The Los Angeles office of Ignited has found its first chief creative officer in industry veteran Eric Springer." . Read More

Despite Google’s Many China Woes, Its Ad Revenue There Is Growing
/ December 30, 2014 9:26 am
Despite Google’s Many China Woes, Its Ad Revenue There Is Growing

AdAge reports "Google doesn't break out ad sales by country. But according to iResearch, a market research firm focused on the Chinese internet, Google's China revenues are growing, reaching about $260 million on the mainland in the third quarter, up more than 19% year-on-year.". Read More

What’s Holding Programmatic Advertising Back?
/ December 17, 2014 9:03 am
What’s Holding Programmatic Advertising Back?

AdAge reports "Fast-forward 60 years, and the TV ad market had grown up. U.S. TV ad spending topped $64 billion last year, and is projected to grow between 3% and 5% per year over the next five years.". Read More

Top 10 Branded Videos: Kristen Bell and Dax Shepard Get Into the Holiday Spirit for Samsung
/ December 12, 2014 9:07 am
Top 10 Branded Videos: Kristen Bell and Dax Shepard Get Into the Holiday Spirit for Samsung

Adweek reports "Kristen Bell and Dax Shepard pull off a cute, holiday ad for Samsung to grab the No. 1 slot on this week's Adweek/VidIQ top branded video chart." . Read More

Why Ruffles moved its entire ad budget to digital
/ November 25, 2014 10:38 am
Why Ruffles moved its entire ad budget to digital

Digiday reports "PepsiCo potato chip brand Ruffles went from in 2013 spending nearly two-thirds of its advertising budget on television and 29 percent on digital, to spending nearly 100 percent of it on digital. (A small portion of Ruffle’s budget goes toward its in-store displays.)". Read More

Apple Redesign Mobile Ads with Retargeting Options
/ October 16, 2014 11:36 am
Apple Redesign Mobile Ads with Retargeting Options

Digiday reports “Apple’s release of its new mobile operating system last month came with an overlooked gift for marketers: the ability to retarget ads based on users’ in-app browsing behaviors.”. Read More

Snapchat Ads Are Coming Soon, Says CEO Evan Spiegel
/ October 9, 2014 12:11 pm
Snapchat Ads Are Coming Soon, Says CEO Evan Spiegel

Bloomberg reports “Snapchat Inc., the startup that raised money this year at around a $10 billion valuation without any revenue, will start making money from advertising soon.” . Read More

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