Post Tagged with: "Advertising"

Why Ruffles moved its entire ad budget to digital
/ November 25, 2014 10:38 am
Why Ruffles moved its entire ad budget to digital

Digiday reports "PepsiCo potato chip brand Ruffles went from in 2013 spending nearly two-thirds of its advertising budget on television and 29 percent on digital, to spending nearly 100 percent of it on digital. (A small portion of Ruffle’s budget goes toward its in-store displays.)". Read More

Apple Redesign Mobile Ads with Retargeting Options
/ October 16, 2014 11:36 am
Apple Redesign Mobile Ads with Retargeting Options

Digiday reports “Apple’s release of its new mobile operating system last month came with an overlooked gift for marketers: the ability to retarget ads based on users’ in-app browsing behaviors.”. Read More

Snapchat Ads Are Coming Soon, Says CEO Evan Spiegel
/ October 9, 2014 12:11 pm
Snapchat Ads Are Coming Soon, Says CEO Evan Spiegel

Bloomberg reports “Snapchat Inc., the startup that raised money this year at around a $10 billion valuation without any revenue, will start making money from advertising soon.” . Read More

Quantcast Acquires Ad Personalization and Retargeting Company Struq
/ October 2, 2014 1:29 pm
Quantcast Acquires Ad Personalization and Retargeting Company Struq

TechCrunch reports “Quantcast is announcing that it has acquired Struq, a London-based company that offers cross-device retargeting and personalization for advertisers.” . Read More

With A New “Experience Studio”, Echo Aims to Introduce Its Social Media Curation to A Broader Audience
/ October 2, 2014 1:29 pm
With A New “Experience Studio”, Echo Aims to Introduce Its Social Media Curation to A Broader Audience

TechCrunch reports “Echo is a startup that’s been helping big companies and their agencies create widgets that highlight social media conversations.” . Read More

Facebook Relaunches Atlas Ad Platform with Cross-Device Targeting and Offline Sales Tracking
/ September 29, 2014 11:37 am
Facebook Relaunches Atlas Ad Platform with Cross-Device Targeting and Offline Sales Tracking

TechCrunch reports “As Advertising Week kicks off in New York City, Facebook is announcing a new version of its Atlas ad platform, which it says represents the next step in tracking ad effectiveness across devices.” . Read More

ZEFR Has Purchased Social Advertising Startup Engodo
/ September 23, 2014 11:41 am
ZEFR Has Purchased Social Advertising Startup Engodo

TechCrunch reports “Video monetization platform ZEFR could be looking to extend its advertising reach beyond YouTube with its acquisition of social advertising startup Engodo.” . Read More

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