Post Tagged with: "Advertising"

PapayaMobile’s AppFlood to Launch Real Time Market for Mobile Ads in Chinese Market
/ April 9, 2014 2:41 pm
PapayaMobile’s AppFlood to Launch Real Time Market for Mobile Ads in Chinese Market

VentureBeat reports that PapayaMobile is introducing a platform that will make it easier to make branded and targeted advertisements in an effective and automated style for the Chinese mobile gaming market. . Read More

Ve Acquires adGENIE
/ April 3, 2014 4:09 pm
Ve Acquires adGENIE

Ve North America, the Boston-based subsidiary of London-based e-commerce company Ve Interactive, announced on Wednesday the firm has acquired adGENIE, an online prospecting and retargeting advertising services provider. Ve works across 19 languages and now has 11 offices worldwide. . Read More

Tumblr Closes Massive TV Ad Deal with Viacom, Ahead of MTV Movie Awards
/ March 21, 2014 4:08 pm
Tumblr Closes Massive TV Ad Deal with Viacom, Ahead of MTV Movie Awards

VentureBeat reports that Tumblr and Viacom have entered in a partnership to deliver co-branded ad promotions for advertisers for major properties like VH1, MTV, Nickelodeon, Comedy Central, and CMT. This deal follows Twitter’s efforts to enter the television business and indicates a significant shift for Tumblr as a possible second-screen competitor. Read More

Ad Platform Rubicon Project Plans to Raise $108 Million in IPO
/ March 21, 2014 4:04 pm
Ad Platform Rubicon Project Plans to Raise $108 Million in IPO

VentureBeat reports that advertising platform Rubicon Project is planning to raise $108 million in an initial public offering (IPO). Rubicon Project operates an automatic digital ad exchange that lets users purchase and sell advertisements. . Read More

Tapjoy Reveals nGen for Mobile app Monetization
/ March 17, 2014 4:44 pm
Tapjoy Reveals nGen for Mobile app Monetization

VentureBeat reports that mobile ad-tech company, Tapjoy, announced its nGen monetization and advertising platform as the solution for mobile-app developers today. The nGen platform is part of an emerging trend of alliance between mobile middlemen and game developers. Read More

YuMe to Launch “Video Reach” for Brand Advertisers
/ March 11, 2014 4:25 pm
YuMe to Launch “Video Reach” for Brand Advertisers

YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, announced the launch of "Video Reach" to enable agency trading desks and brand advertisers the opportunity to leverage the efficiency, TV-scale reach and accuracy of programmatic video buying. . Read More

Oracle to Acquire Cloud Marketing Specialist BlueKai
/ February 25, 2014 5:23 pm
Oracle to Acquire Cloud Marketing Specialist BlueKai

VentureBeat reports that Oracle will acquire BlueKai; a company that assists marketers to measure how well their commercial campaigns reach their target audience. This will be Oracle’s third big marketing-software acquisition. BlueKai, which was established in 2007, is located in Cupertino, California, and currently has 300 customers. . Read More

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