Post Tagged with: "AOL"

AOL Taps FourthWall Data For Ad Targeting
/ March 23, 2015 11:42 am
AOL Taps FourthWall Data For Ad Targeting

Multichannel reports "AOL said it has struck an expanded licensing deal with FourthWall Media that will enable it to tap into second-by-second set-top box for targeted TV advertising." . Read More

Ad Industry Launches Effort to Combat Rampant Fraud
/ March 5, 2015 10:43 am
Ad Industry Launches Effort to Combat Rampant Fraud

Adweek reports "A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies have officially signed on with the Trustworthy Accountability Group (TAG), which is going after one of the most pressing problems facing CMOs." . Read More

Jukin To Feed Viral Videos To AOL, Yahoo In New Service
/ February 18, 2015 11:05 am
Jukin To Feed Viral Videos To AOL, Yahoo In New Service

Deadline reports "Jukin Media has launched a new video-distribution service that will provide its most popular new clips directly to online publishers. AOL, Yahoo, Complex, Flipps, Frequency, Rare.us and ViralNova have already signed up for the service, the company said.". Read More

The Armstrong effect: Why agencies are upbeat on AOL tech, video
/ January 28, 2015 11:08 am
The Armstrong effect: Why agencies are upbeat on AOL tech, video

Digiday reports "AOL has come a long way from hawking CDs and Internet subscriptions. For the past five years, under Tim Armstrong, AOL has fashioned itself as a media and ad tech company, a strategy that it needs to succeed if it wants to offset the declining Internet subscription business it is still known for.". Read More

AOL Advertising CMO Erika Nardini Steps Down
/ November 25, 2014 10:38 am
AOL Advertising CMO Erika Nardini Steps Down

Advertising Age reports "Erika Nardini, AOL's marketing chief for its advertising division, has decided to leave the company at the end of the year.". Read More

MapQuest, MLB Team for Online Video Series Focused on Baseball Cities
/ June 11, 2014 4:46 pm
MapQuest, MLB Team for Online Video Series Focused on Baseball Cities

AOL's MapQuest and MLB.com have partnered to launch an original online video series to accompany MapQuest's customized ballpark content featuring gameday guides for all 30 MLB teams. The series, called "Key to the City," is hosted by Upright Citizens Brigade Theatre comedian Matt Fisher. Read More

AOL Acquires PrecisionDemand to Bolster Adap.tv
/ May 23, 2014 4:42 pm
AOL Acquires PrecisionDemand to Bolster Adap.tv

Looking to bolster its platform capabilities around TV and digital video, AOL has acquired New York-based PrecisionDemand, a developer of tools designed to target TV and measure its results more effectively. . Read More

Get Adobe Flash player