Post Tagged with: "Coca-Cola"

F# Building Business Around Ad-supported Streaming Music
/ October 15, 2013 4:58 pm
F# Building Business Around Ad-supported Streaming Music

DigitalMusicNews has an interesting article about a company called F# (F Sharp) that is working with companies like Spotify to make ads more effective on music streaming platforms. F# has been creating social music ads since February 2012 helping brands to utilize social music and playlists in advertising campaigns. . Read More

Spotify secures $100m; Coca-Cola an investor
/ November 14, 2012 12:30 pm
Spotify secures $100m; Coca-Cola an investor

Coca-Cola, which is no stranger to music-related marketing, is taking a minority stake in Spotify. The deal is part of a new round of financing expected to bring in $100 million and value the music service at $3 billion. Read More

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Spotify and Coca-Cola singing in global harmony
/ April 18, 2012 9:09 am
Spotify and Coca-Cola singing in global harmony

Spotify and Coca-Cola have entered into a global partnership to create social experiences centered around discovering and sharing music. . Read More

Harris Poll: Apple has best corporate reputation
[with charts]
/ February 14, 2012 6:06 am
Harris Poll: Apple has best corporate reputation <br />[with charts]

It’s a very good week for Apple. Not only did its share price rally above $500 for the first time, it also pushed Google into second place in the 2012 Harris Poll RQ Study of corporate reputation. Read More

Coca-Cola Hosting Second-Screen Polar Bowl Party [with videos]
/ January 27, 2012 5:47 am
Coca-Cola Hosting Second-Screen Polar Bowl Party [with videos]

Patriots and Giants will be joined by bears on Feb. 5, if viewers opt to watch of Super Bowl XLVI accompanied by the Coca-Cola Polar Bowl Party second screen experience and its integrated live stream. Read More

GameStop Welcomes Scvngrs
/ October 3, 2011 5:00 am
GameStop Welcomes Scvngrs

One way to lure customers into physical stores is to gamify the real world, which is exactly what GameStop and Coca-Cola are doing with Scvngr and the "Happiness in Numbers" campaign. The companies say it’s the biggest real-life location-based game ever. Challenges are tasks like visiting a GameStop and taking a photo with a favorite game box and a Coke, or getting the high score on one of the in-store game kiosks and taking a picture posing with the game while holding a Coke. Read More

Coca-Cola Opts Out of Facebook Beacon Feature, For Now
/ December 3, 2007 3:56 pm

New York – Following an outcry over violations of user privacy, Coca-Cola (NYSE:  KO) has decided not to use online social network Facebook’s Beacon service — which alerts friends to purchases made at partner retail sites — at least for the time being, The New York Times’ Bits blog reports. "We have adopted a bit of a ‘wait and see’ as far as what we are going to do with Beacon because we are not sure how consumers are going to respond," Carol Kruse, Coke’s vice [...].

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