Coca-Cola, which is no stranger to music-related marketing, is taking a minority stake in Spotify. The deal is part of a new round of financing expected to bring in $100 million and value the music service at $3 billion. Read More

Spotify and Coca-Cola have entered into a global partnership to create social experiences centered around discovering and sharing music. . Read More

It’s a very good week for Apple. Not only did its share price rally above $500 for the first time, it also pushed Google into second place in the 2012 Harris Poll RQ Study of corporate reputation. Read More

Patriots and Giants will be joined by bears on Feb. 5, if viewers opt to watch of Super Bowl XLVI accompanied by the Coca-Cola Polar Bowl Party second screen experience and its integrated live stream. Read More

One way to lure customers into physical stores is to gamify the real world, which is exactly what GameStop and Coca-Cola are doing with Scvngr and the "Happiness in Numbers" campaign. The companies say it’s the biggest real-life location-based game ever. Challenges are tasks like visiting a GameStop and taking a photo with a favorite game box and a Coke, or getting the high score on one of the in-store game kiosks and taking a picture posing with the game while holding a Coke. Read More

New York – Following an outcry over violations of user privacy, Coca-Cola (NYSE:  KO) has decided not to use online social network Facebook’s Beacon service — which alerts friends to purchases made at partner retail sites — at least for the time being, The New York Times’ Bits blog reports. "We have adopted a bit of a ‘wait and see’ as far as what we are going to do with Beacon because we are not sure how consumers are going to respond," Carol Kruse, Coke’s vice [...].

Los Angeles – Joost, the Internet TV streaming service, announced on Thursday the release of the first "commercial widget" on the service, sponsored by Coca-Cola's (NYSE: KO) European unit. When installed in Joost, "Coke Bubbles" lets users comment on specific scenes in a show, with their comments appearing in a translucent bubble on the screen when the Coke Bubble is e-mailed to a friend. Joost and Coca-Cola have also partnered on a contest to encourage widget developers to create more [...].