Post Tagged with: "Coca-Cola"

Coca-Cola Ends Sponsorship Of ‘American Idol’ (EXCLUSIVE)
/ December 16, 2014 8:38 am
Coca-Cola Ends Sponsorship Of ‘American Idol’ (EXCLUSIVE)

Variety reports "Coke adds life, or so a popular 1976 ad slogan for the popular soda once bragged. It has certainly done just that for “American Idol,” the venerable Fox program that has long featured big cups festooned with logos for various drinks made by Coca-Cola laid out on its judges’ table. What Coke adds, however, it can also take away.". Read More

F# Building Business Around Ad-supported Streaming Music
/ October 15, 2013 4:58 pm
F# Building Business Around Ad-supported Streaming Music

DigitalMusicNews has an interesting article about a company called F# (F Sharp) that is working with companies like Spotify to make ads more effective on music streaming platforms. F# has been creating social music ads since February 2012 helping brands to utilize social music and playlists in advertising campaigns. . Read More

Spotify secures $100m; Coca-Cola an investor
/ November 14, 2012 12:30 pm
Spotify secures $100m; Coca-Cola an investor

Coca-Cola, which is no stranger to music-related marketing, is taking a minority stake in Spotify. The deal is part of a new round of financing expected to bring in $100 million and value the music service at $3 billion. Read More

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Spotify and Coca-Cola singing in global harmony
/ April 18, 2012 9:09 am
Spotify and Coca-Cola singing in global harmony

Spotify and Coca-Cola have entered into a global partnership to create social experiences centered around discovering and sharing music. . Read More

Harris Poll: Apple has best corporate reputation
[with charts]
/ February 14, 2012 6:06 am
Harris Poll: Apple has best corporate reputation <br />[with charts]

It’s a very good week for Apple. Not only did its share price rally above $500 for the first time, it also pushed Google into second place in the 2012 Harris Poll RQ Study of corporate reputation. Read More

Coca-Cola Hosting Second-Screen Polar Bowl Party [with videos]
/ January 27, 2012 5:47 am
Coca-Cola Hosting Second-Screen Polar Bowl Party [with videos]

Patriots and Giants will be joined by bears on Feb. 5, if viewers opt to watch of Super Bowl XLVI accompanied by the Coca-Cola Polar Bowl Party second screen experience and its integrated live stream. Read More

GameStop Welcomes Scvngrs
/ October 3, 2011 5:00 am
GameStop Welcomes Scvngrs

One way to lure customers into physical stores is to gamify the real world, which is exactly what GameStop and Coca-Cola are doing with Scvngr and the "Happiness in Numbers" campaign. The companies say it’s the biggest real-life location-based game ever. Challenges are tasks like visiting a GameStop and taking a photo with a favorite game box and a Coke, or getting the high score on one of the in-store game kiosks and taking a picture posing with the game while holding a Coke. Read More

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