Coca-Cola, which is no stranger to music-related marketing, is taking a minority stake in Spotify. The deal is part of a new round of financing expected to bring in $100 million and value the music service at $3 billion. Read More
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Hollywood and Silicon Valley types have joined forces on Amplify, a mentor-driven startup accelerator and entrepreneurial campus in Venice, Calif. backed by a $4.5 million fund. Read More
London – Coca-Cola announced on Wednesday that it has partnered with Apple on a promotion that will give away more than 70 million iTunes song downloads and hundreds of iPods in Europe. Apple said that its iTunes Stores in Europe have now sold a combined total of 200 million songs, with 150 million sold in just the past year. Coca-Cola recently shuttered MyCokeMusic.com, its branded digital music store available in Europe. The promotion with Apple [...].